Turn up your marketing to 11 with Manchester’s go-to influencer agency
Become the brand everyone's talking about with FYI, a leading full-service influencer agency in Manchester working with 200,000+ UK creators.
Customers trust influencers more than they trust brands
People trust recommendations from influencers and creators they follow far more than they trust a brand’s own posts. We match your brand with influencers whose audiences look like your best customers but haven’t met you yet.
The influencer posting on their channel is only the start. We analyse the performance of each post looking at the reach, views and engagements, then we run the best performers as paid partnership ads, where we can drive clicks, enquiries and sales.
You’re in good company with Find Your Influencer
- Roomzzz
- Exclusive Collection
- WADA
When a post takes off, we send it to the moon
We’re not just matchmakers. And we do more than manage your influencers. We monitor, analyse and improve. And when we find out what’s working, we make the most of it.
We pinpoint the content that gets people talking, clicking, booking and spending. Then we run the best as ads, putting your strongest content in front of thousands, sometimes millions, more of the right people. Same creator, same trusted voice, a much bigger crowd. It’s how Roomzzz earned a 7.4x return on its ad spend.
Real campaigns, serious returns
From our deep roster of Manchester influencers to creators right across the UK, here's what our influencer marketing campaigns deliver.
Exclusive Collection
15.6xreturn on ad spend27 lifestyle and travel creators stayed across the group’s four hotels and produced 407 pieces of content. We ran the strongest as ads on Facebook, Instagram and TikTok to drive bookings.
Read the case study
FableRoom
6.2mvideo views8 UK home and interiors creators made 66 pieces of content showing off FableRoom’s hand-woven rugs. We promoted the best through social ads to drive awareness, engagement and website traffic.
Read the case study
Frenchic Paint
7.34xmonthly return on ad spendAn ongoing programme with 35 creators making around 200 pieces of content a month. The best-performing pieces run as ads that send shoppers to the online store.
Read the case study
Nook Saunas
63kengagements12 UK health and wellness creators made 49 pieces of content to put Nook’s infrared saunas in front of new audiences and drive sales online.
Read the case study
Aldi
1.5m+engaged audienceFive YouTube creators showed shoppers Aldi had the range and quality for an amazing Christmas, with trackable links and codes on every video.
Read the case study
Warner Leisure Hotels
850kimpressions10 creators showed Warner’s hotels to a younger 50 to 65 audience through blogs, photography, video and social content.
Read the case studyManchester roots, global reach
Over a decade of creator campaigns
FYI were doing this before “influencer” was a job title.
A local team you can sit down with
We’re based in Spinningfields, so you can plan your campaign face to face over a coffee.
200,000+ UK creators on call
From Manchester foodies to national names, plus 20 million worldwide when you’re ready to go bigger.
250+ campaigns delivered
For start-ups, local favourites and household names like Aldi, Amazon Publishing and ITV.
Content that keeps working
Your best posts become ads that reach thousands more of the right people.
No guesswork
Tracking links, codes and monthly reports show you exactly what each creator brings in.
Made in Manchester
Manchester never sits still. Neither do we.
We're proud to call Manchester our home. The city runs through everything we do.
The world's first industrial city, Manchester still wears the worker bee with pride. That same graft goes into every campaign we run. We roll our sleeves up, sweat the details and keep pushing until it works.
Then there's the creative spark. From Factory Records to the Haçienda, Manchester has always turned local voices into global sounds. We do the same with creators. Put the right voice in front of the right crowd and there's no telling how far it travels.
Landmark Space
Manchester M3 3EB 0161 731 0048
Creators make it. Paid ads scale it.
Want a plan before you commit? Our influencer strategy service starts with a two-hour workshop and gives you a full campaign roadmap.
- 1
Shortlist
We research and vet creators whose followers match your customers. You choose who to work with.
- 2
Campaign
We write the briefs, sort contracts and usage rights, send product and manage every post, including ASA-compliant ad disclosure.
- 3
Measure
We report on reach, impressions and engagement for every post.
- 4
Scale
We run the best performers as paid ads on Instagram, Facebook and TikTok, with audience targeting and testing. This is where we can track clicks, enquiries and sales.
Ad licences and spend quoted separately
Killer content that stops thumbs mid-scroll
Take a look and see what you can expect from a Manchester influencer marketing agency at the top of its game.
“Client quote goes here, ideally naming the return they saw from the campaign.”Name, role, company
We know the voices in your sector
Every sector has its own voices. We know the ones your customers listen to.
Home and interiors
Makeovers and room reveals, from Frenchic Paint to Floorify.
Home influencer marketing
Food and drink
Foodies who fill tables and fridges, from Riva Blu to Sipful.
Food and drink influencer marketing
Health and fitness
Trainers and wellness creators people follow for results, like our campaign for Nook Saunas.
Health and fitness influencer marketing
Lifestyle
Everyday creators whose recommendations people act on, from Amazon Publishing to Exclusive Collection.
Lifestyle influencer marketing
Fashion
Style creators who decide what their followers wear next, for brands like Gola.
Fashion influencer marketing
Parent and family
Parents other parents trust for real-life recommendations, like our campaign for Little Freddie.
Parent and family influencer marketingGot a question?
How much does an influencer campaign cost?
It depends on how many creators you work with, the size of their audiences and whether you add paid ads. After a free consultation, we’ll send you a clear quote with licence fees and ad spend listed separately.
Do you only work with Manchester influencers?
No. Our office is in Manchester, but we work with more than 200,000 creators across the UK and over 20 million worldwide. Many of our campaigns run nationally.
Can we meet you in person?
Yes. Our team is based at 3 Hardman Square in Spinningfields, and you’re welcome to book a meeting there to plan your campaign.
How quickly can a campaign go live?
A full influencer strategy usually takes two to three weeks, and we can move faster if you have a fixed launch date.
Who owns the content creators make?
You get a licence to share campaign content on your own social channels, tagging the creator. Using content in paid ads needs a separate licence, which we arrange and agree with you first.
How do you measure results?
Each creator gets their own tracking links and discount codes, so you can see which creators bring in customers. Every month you get a report covering reach, impressions, engagements, clicks, leads and sales.
Which platforms do you work on?
We run creator campaigns on Instagram, TikTok, YouTube and more.
I’m an influencer. Can I work with you?
Yes. Head to our page for influencers to join our network and hear about brand campaigns.
Your big moment starts here
Let's talk. Tell us about your brand, what you offer and who you want to reach. We'll come back to you with a plan that generates bookings, footfall or sales. Your local influencer agency in Manchester is ready when you are.
Start your campaignPrefer to talk it through? Call us on 0161 731 0048 or book a meeting at our Spinningfields office in Manchester city centre.