Warner Leisure Hotels Influencer Marketing Campaign

ABOUT WARNER LEISURE HOTELS

Warner Leisure Hotels is a hospitality company owning 14 country and coastal properties around the UK in North Wales, Somerset, Herefordshire, Berkshire, North Yorkshire, Nottinghamshire, Isle of Wight, Suffolk, Hampshire and Warwickshire. Since 1994 its hotels have been adult-only and for many years the average age of their guests has been 65 and over.

THE CHALLENGE

To generate awareness and consideration of Warner’s USPs and benefits to a younger audience of people aged 50+ who have an interest in travel, activities, getting outdoors, relaxation and luxury hotels.

They required an influencer campaign that targeted people aged between 50-65, to show that Warner’s holidays offer relaxing stays with activities and facilities that appeal to a slightly younger demographic.

OUR SOLUTION

We researched and developed organic and authentic relationships with key influencers that had a true passion for the brand and service, and had an engaged following of the brand’s 50-65 target audience.

We researched, validated, engaged, and invited the influencers into the campaign. This stage ensured we only engage influencers who carry true authority in the brand’s niche and had a true passion for the brand’s service offering to ensure authentic storytelling.
Created a network of key influencers who were willing to promote the brand on their key social channels. 10 influencers took part in the campaign and generated a range of content across their websites and social channels such as; blogs, photography, video content and social media content.
The influencers were provided with detailed creative briefs to help with their content development.
Influencers were provided with unique affiliate links and trackable codes allowing us to track and monitor all activity. This also allowed us to track the performance of each influencer and reward the best performing influencers.
We managed the roll out of the campaign across the influencer network including personalisation for the influencers.
At the end of the campaign we reporting on all available metrics such as Reach, engagements, video views, and website traffic. We also provided a detailed report, displaying all the content that has been produced over the campaign period.