Liverpool Influencers
10 Liverpool Influencers Making Waves on the Mersey
A music scene shaped by the Beatles, big events like the Aintree Grand National, and a buzzing hub for bars, restaurants and shops. It’s clear to see why so many influencers call Liverpool their home.
Still not convinced? This guide will show you the scope of Liverpool’s influencers with ten prime candidates. You’ll get a breakdown of their main interests, which platforms they use and how many followers they’ve built up. Not to mention an example post as a taster.
10 influencers in Liverpool for food, fashion and fun content
Laura Hall
First on the list is Laura Hall, an interior design aficionado with a focus on colourful living. Laura shares tips, transformations and talking points from her decoration and design endeavours.
The moment you click on her feed, you’ll see an array of vibrant colours which reflect Laura’s bold tastes. As well as sharing images and short videos across her socials, she offers interior design advice.
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Rene Subash
Your favourite Scouse Indian foodie, according to her bio! Rene is a food influencer in Liverpool with a focus on Indian cuisine. That said, you’ll find a bit of everything in the food she samples in short videos on Instagram and TikTok.
Rene reviews eateries across Liverpool, along with plenty of other locations in the UK and further afield. She also shares quick and easy how-to videos for Indian treats, from main meals to snacks and drinks.
Follower stats:
Fancy getting your food or drink brand in front of an audience like Rene's? Find out more or start your campaign today.
Dylan Evans
Scousers are known for their great sense of humour. And Dylan Evans is no exception. The Liverpool-based comedian shares funny sketches and relatable nostalgia across several platforms.
Followers also get short clips from his ANMAN (a normal meets a nerd) podcast, which he hosts alongside Darragh Ennis. The two discuss all kinds of questions, combining Darragh’s expertise with Dylan’s comedic curiosity.
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Steph Johnson
While Desperate Scousewives was short-lived, the reputation of Liverpool ladies certainly lives on. Steph Johnson is a funny, relatable Liverpool influencer who’s into a bit of everything.
She has separate accounts for house renovation, travel and food, and her own unique gift shop. Her main accounts, with the scousebirdblogs handle, provide a good mix of lifestyle, parenting and product picks.
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Abbi White
As a Liverpool fashion influencer, Abbi provides styling tips, fashion finds and outfit inspiration for her many followers. Her pictures and short videos cover all bases for midsize ladies, from gym days and casual weekends to formal events and office wear.
As well as outfit content, she provides helpful advice on different elements of styling. There are also some local days out in the mix, where she’ll be sure to include what she’s wearing!
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Want your brand styled by fashion creators like these? Find out more about our campaigns or start yours now.
Georgia Stretton
Georgia is a freelance model and content creator from Liverpool. As you can expect from a model, there’s a focus on fashion but also lifestyle and travel, particularly to Ibiza, which is her self-proclaimed second home.
Images on her Instagram range from lingerie and bikinis to dresses, loungewear and everything in between. On TikTok, it’s all about short videos showcasing travel, outfits and relatable skits.
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Stephi LaReine
Stephi is a Liverpool content creator who’s been writing her own blog since 2014. She’s gained a following on Instagram for her wide-ranging content, including fashion, travel, lifestyle, music and art.
Based in Liverpool, lots of Stephi’s content covers local events and attractions, but there’s also plenty from further afield, particularly Hamburg. Expect a pop of colour in every post as standard.
Follower stats:
Instagram – 55k
We can match you with Liverpool creators in any niche. Find out more or start now.
Becky Saunders
You know what you’re getting from Becky Saunders, whose handle is get_reviewed_liverpool. The local guide reviews restaurants, hotels, gyms and more in and around the city.
Expect nicely shot images and videos alongside detailed reviews in the caption or voiceover. There’s also the odd review from other places like Amsterdam, with ads disclosed wherever relevant.
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Chris Grundy
Say hello to the Liverpool Foodie. Chris Grundy samples all kinds of delicious food around Liverpool (plus a few other places thrown in for good measure). You’ll find him in restaurants, bars, at festivals and even in theatres, reviewing the culinary delights on offer.
Content is primarily short videos of different dishes and the surroundings to give you an idea of what’s on offer and the ambience, with more details in the voiceover and caption.
Follower stats:
Run a bar, restaurant or venue in Liverpool? Local foodies like Chris are how you fill tables. Find out more or start your campaign.
Alisa Harris
Can you have too many food influencers? We don’t think so. Alisa Harris is another local foodie who loves to get stuck into Liverpool’s best dishes. Followers enjoy well-shot videos of delicious dishes and the dining atmosphere with descriptions in the caption.
A nice touch on Alisa’s account are the Instagram Highlights for different parts of the city, such as Bold Street, Lark Lane and the Waterfront, allowing followers to quickly find the best spots for each area in Liverpool.
Follower stats:
Instagram – 18k
Whether it's food, fashion or lifestyle, we'll match your brand with the right Liverpool creators. Find out more or start your campaign.
Which type of Liverpool influencer is right for your brand?
With its vibrant culture and creative energy, Liverpool is something of an influencer magnet. But choosing the best candidates for your brand isn't just about finding someone with the most followers.
When you're targeting a local area like Liverpool, it helps to have influencers with a more concentrated following. These include micro-influencers with 10k-100k followers and nano-influencers with 1k-10k.
Choosing from local influencers means you're more likely to share an audience with them. That's ideal for local bars, restaurants, hotels and shops that want more footfall, or just beauty and fashion brands looking to boost their exposure in the north-west.
Rather than being universally well known, these influencers will typically be followed for their knowledge of specific areas like food, fashion or fitness. That puts them in a great position to promote products related to their specialist areas.
Find your influencers in Liverpool
If you're looking to find the right influencers in Liverpool, Find Your Influencer can help. We know the city and its creators well, with a trusted network covering everything from food and fashion to fitness and travel.
We work with international names like Aldi, ITV and Amazon, as well as brands right here in Liverpool, helping them reach audiences with fun, engaging and authentic content.
Whether you're an established hospitality brand or an up-and-coming name in beauty or fashion, we'll help you reach the right people in Merseyside and beyond.
Contact our team today to talk about your project and get started. As well as Liverpool, we have a network of influencers across the UK in cities like Birmingham, Manchester and London too.
Liverpool influencer marketing: your questions answered
Curious about working with Liverpool-based creators? Here's what brands most often want to know.
Why is Liverpool such a strong city for influencer content?
Liverpool has a distinct identity that gives creators plenty to work with – from the waterfront and Albert Dock to the independent bars and restaurants of the Baltic Triangle and Ropewalks. Add in a strong food and drink scene, a famous music heritage, and two major football clubs, and it's easy for local creators to build an engaged following without needing to travel. The city's growing creative and digital sector has also encouraged more full-time content creators to base themselves here rather than move south.
What's the best way to find Liverpool influencers for my brand?
Searching location tags or hashtags like #liverpool on Instagram and TikTok is a starting point, but it's time-consuming to work out who has a genuinely engaged, local audience versus inflated follower counts. Most brands find it quicker to go through an influencer agency, which will already have vetted local creators and can match you to ones that fit your budget and audience. Find Your Influencer works with a wide network of Liverpool creators, and you'll always approve the final line-up before anything goes live.
Which social platforms work best for a Liverpool campaign?
Instagram and TikTok tend to do the heaviest lifting. Instagram is well suited to hospitality, fashion and beauty brands, where Reels and Stories can drive people straight to a booking or a shop visit. TikTok is stronger for reaching a younger crowd and can generate fast organic reach, particularly for bars, events and food launches. YouTube is worth adding for anything that benefits from a longer format, like venue tours or in-depth reviews. Which mix makes sense really comes down to where your customers already spend their time.
What does it typically cost to work with a Liverpool influencer?
It varies by follower count, platform and the scope of the content. As a general guide, nano-influencers (1k-10k followers) will often work in exchange for free products or experiences, or charge under £100 per post. Micro-influencers (10k-100k) usually sit somewhere between £100 and £500 per post, while macro-influencers with over 100k followers can charge upwards of £1,000. Costs rise further for video content, exclusivity, or extended usage rights. An agency will typically negotiate this on your behalf as part of the campaign.
Are smaller, local influencers a better fit than bigger names?
For most local businesses, yes. Micro and nano-influencers usually have a tighter-knit, more locally concentrated following, so their recommendations carry more weight with the people who might actually visit your business. A Liverpool café or independent shop is likely to see better results from a creator whose audience is genuinely based in the city than from a much bigger name whose followers are spread thinly across the whole country. Many campaigns blend several smaller local creators with the occasional bigger name to combine reach and credibility.
Can small and independent Liverpool businesses work with influencers too?
Definitely. Many nano and micro-influencers are happy to collaborate with independent businesses, often on a gifted basis where the product, meal or experience is the payment rather than a fee. This is common for cafés, restaurants and salons wanting to build local awareness without a big budget. The main thing is picking creators whose followers genuinely overlap with your customer base, and agreeing upfront exactly what content you'll get and how you're able to reuse it.