10 Liverpool Influencers Making Waves on the Mersey

A music scene shaped by the Beatles, big events like the Aintree Grand National, and a buzzing hub for bars, restaurants and shops – it’s clear to see why so many influencers call Liverpool their home.

Still not convinced? This guide will show you the scope of Liverpool’s influencers with ten prime candidates. You’ll get a breakdown of their main interests, which platforms they use and how many followers they’ve built up. Not to mention an example post as a taster.

10 influencers in Liverpool – food, fashion and fun content

Laura Hall

First on the list is Laura Hall – an interior design aficionado with a focus on colourful living. Laura shares tips, transformations and talking points from her decoration and design endeavours. 

The moment you click on her feed, you’ll see an array of vibrant colours which reflect Laura’s bold tastes. As well as sharing images and short videos across her socials, she offers interior design advice through The Hexagonal House, 

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Rene Subash

Your favourite Scouse Indian foodie – according to her bio! Rene is a food influencer in Liverpool with a focus on Indian cuisine. That said, you’ll find a bit of everything in the food she samples in short videos on Instagram and TikTok.

Rene reviews eateries across Liverpool, along with plenty of other locations in the UK and further afield. She also shares quick and easy how-to videos for Indian treats, from main meals to snacks and drinks.

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Dylan Evans

Scousers are known for their great sense of humour – and Dylan Evans is no exception. The Liverpool-based comedian shares funny sketches and relatable nostalgia across several platforms.

Followers also get short clips from his ANMAN (a normal meets a nerd) podcast, which he hosts alongside Darragh Ennis. The two discuss all kinds of questions, combining Darragh’s expertise with Dylan’s comedic curiosity.

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Steph Johnson

While Desperate Scousewives was short-lived, the reputation of Liverpool ladies certainly lives on. Steph Johnson is a funny, relatable Liverpool influencer who’s into a bit of everything. 

She has separate accounts for house renovation, travel and food, and her own unique gift shop. Her main accounts, with the scousebirdblogs handle, provide a good mix of lifestyle, parenting and product picks.

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Abbi White

As a Liverpool fashion influencer, Abbi provides styling tips, fashion finds and outfit inspiration for her many followers. Her pictures and short videos cover all bases for midsize ladies, from gym days and casual weekends to formal events and office wear.

As well as outfit content, she provides helpful advice on different elements of styling. There are also some local days out in the mix, where she’ll be sure to include what she’s wearing!

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Georgia Stretton

Georgia is a freelance model and content creator from Liverpool. As you can expect from a model, there’s a focus on fashion but also lifestyle and travel – particularly to Ibiza, which is her self-proclaimed second home.

Images on her Instagram range from lingerie and bikinis to dresses, loungewear and everything in between. On TikTok, it’s all about short videos showcasing travel, outfits and relatable skits.

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Stephi LaReine

Stephi is a Liverpool content creator who’s been writing her own blog since 2014. She’s gained a following on Instagram for her wide-ranging content, including fashion, travel, lifestyle, music and art.

Based in Liverpool, lots of Stephi’s content covers local events and attractions, but there’s also plenty from further afield – particularly Hamburg. Expect a pop of colour in every post as standard.

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Becky Saunders

You know what you’re getting from Becky Saunders, whose handle is get_reviewed_liverpool. The local guide reviews restaurants, hotels, gyms and more in and around the city.

Expect nicely shot images and videos alongside detailed reviews in the caption or voiceover. There’s also the odd review from other places like Amsterdam, with ads disclosed wherever relevant.

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Chris Grundy

Say hello to the Liverpool Foodie. Chris Grundy samples all kinds of delicious food around Liverpool (plus a few other places thrown in for good measure). You’ll find him in restaurants, bars, at festivals and even in theatres, reviewing the culinary delights on offer.

Content is primarily short videos of different dishes and the surroundings to give you an idea of what’s on offer and the ambience – with more details in the voiceover and caption. 

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Alisa Harris

Can you have too many food influencers? We don’t think so. Alisa Harris is another local foodie who loves to get stuck into Liverpool’s best dishes. Followers enjoy well-shot videos of delicious dishes and the dining atmosphere with descriptions in the caption.

A nice touch on Alisa’s account are the Instagram Highlights for different parts of the city, such as Bold Street, Lark Lane and the Waterfront – allowing followers to quickly find the best spots for each area in Liverpool.

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Picking the right influencers in Liverpool

Liverpool is home to a vibrant and diverse influencer scene. The examples you see here just scratch the surface of what’s available. But how do you decide which influencers align best with your brand? Our influencer breakdown can help — influencers generally fall into four groups based on their follower count:

  • Nano influencers: 1,000 to 10,000 followers

  • Micro influencers: 10,000 to 100,000 followers

  • Macro influencers: 100,000 to 1 million followers

  • Mega influencers: Over 1 million followers

While the number of followers plays a role, it’s not the only thing to consider. All these influencers have audiences far larger than the typical social media user, but smaller-scale influencers often have a tighter-knit and more engaged community compared to mega influencers.

Many of these creators have cultivated followings centred around specific interests, locations, or both. For instance, a mega influencer might boast millions of followers nationwide due to their broad appeal, like a well-known TV personality. Meanwhile, a micro influencer might have a dedicated 150,000-strong Liverpool-based audience focused on lifestyle or culture. Which option would be more effective for a new local café in the Baltic Triangle?

Partnering with local influencers allows brands to connect with targeted groups that genuinely matter to their market. This is especially valuable for small businesses aiming to attract nearby customers, as well as larger brands looking to boost their presence within a particular city or region.

Find your influencers in Liverpool

Looking to connect with the perfect Liverpool influencers? Find Your Influencer can help you discover the ideal match in Merseyside. Our trusted network features a diverse selection of creators across various industries and expertise.

Whether your focus is fashion, fitness or food, we’ll guide you to the influencers who can engage the right audience for your brand.

Reach out today to talk about how we can support your next campaign.