Midlands Movers: 10 Leading Birmingham Influencers

As the UK’s second biggest city, it’s no wonder Birmingham has so much going on. From cultural events and nightlife to shops and restaurants – you name it, the Midlands capital delivers. With that comes plenty of influencers looking to lead locals to the best places!

If you want to get better acquainted with some of Birmingham’s influencers, this guide is a great place to start. We’ll list ten great influencers in Birmingham and discuss the platforms they use, the content they post and how many followers they have.

10 influencers in Birmingham spanning every niche

Adina Akhmetova

The vegan food movement is huge right now – and Birmingham is no exception. Adina Akhmetova is a vegan food influencer who posts meal ideas, recipes and routines along with general lifestyle, fitness and wellness content. 

Expect colourful carousels with plant-based dishes for inspiration and neatly edited videos with close-up overheads of ingredients being prepped and plated – all on a clean, white background for simplicity and consistency.

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Kate Hewitt

Kate is an interior design and renovation influencer in Birmingham, sharing content about all things interiors. On both Instagram and TikTok, she posts short how-to videos, DIY hacks and transformations from her own home.

Some of her most popular videos include upcycling an IKEA shelving unit, using stencils to add patterns to her walls, and creating a textured finish using lime-based paint.

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Bethy

Social media is a great place for beauty inspiration, which is where Birmingham-based Bethy has carved a niche. The Birmingham-based fashion influencer posts pictures galore on Instagram showing her outfits, hair and more.

Tags in her posts range from lash technicians to cosmetic dentists, plus plenty of fashion retailers, showing followers how they can get the same looks in Brum and beyond.

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Ruth Young

Another fashion influencer in Birmingham is Ruth Young, who shares a mixture of lifestyle content and outfit inspiration. Pictures are the go-to on Instagram, while her TikTok has the same looks presented in short, snappy videos.

Retailers for different pieces are usually tagged in the caption, helping followers build their own outfits. She also shares discount codes and affiliate links for several retailers, including ASOS, Pretty Little Thing and River Island.

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Amy Langston

If you want to stay in the know about the best places in Birmingham for pretty much anything, Amy Langston is a good person to follow. As well as sharing detailed reviews on her blog, she posts short videos reviewing great restaurants, bars, hotels and days out around the Midlands.

While most of her content is Brum-centred, she also ventures further afield with recommendations for other UK cities like Liverpool and Edinburgh, plus overseas destinations such as Greece. 

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Laura

Posting under the brand name West Midlands Foodie, there are no prizes for guessing what Laura specialises in. The Birmingham-based food influencer visits eateries throughout the city, creating eye-catching videos with detail-packed captions.

Learn about pricing, atmosphere and – of course – the food itself, with mouth-watering visuals to help followers decide on their next meal out.

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Dips Kaur

Dips is another Birmingham foodie, specialising in restaurant recommendations in and around the city.

Vibrant videos of different dishes and drinks are the order of the day, paired with informative captions with her thoughts on flavours, atmosphere and the overall experience.

Away from food reviews, she also has a separate account for her own marketing agency, which provides both services and training for social media, advertising and PR.

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Tanya

Tanya is a Midlands-based interiors influencer who gained a following for her home improvements in Birmingham. She’s since moved to the Gloucestershire countryside, where she’s undertaking an ambitious extension and renovation project. 

She posts images and short videos of interior transformations, design inspiration and DIY tricks. Followers can expect more exterior renovations in the mix as she works on her new project.

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Megan Lowe

It might be easier to list what Megan doesn’t post about. The Birmingham influencer covers lifestyle, home, fashion, fitness and travel with Instagram image carousels and light-hearted TikTok videos.

Expect outfit inspiration, food and drinks, and visits to plenty of local events. She also takes followers along on her trips abroad, whether it’s the Dominican Republic, Spain or France.

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Laura McEwan

Laura helps followers find where to eat and drink in Birmingham, under the playful handle biteyourbrum. As well as lots of restaurants, she can be found in the city’s pubs, at festivals and on walks around the local area.

Posts typically include a fast-cut video showing food options, interiors and people eating or drinking. Further details can be found in the caption, where she reviews each venue and provides additional information.

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How to select influencers in Birmingham

Birmingham boasts a dynamic and diverse influencer community, and the examples provided here only offer a glimpse into the full range available. But how can you determine which influencers are the perfect fit for your brand? You should start by understanding the broad types of influencers:

  • Nano: 1,000 to 10,000 followers

  • Micro: 10,000 to 100,000 followers

  • Macro: 100,000 to 1 million followers

  • Mega: More than 1 million followers

While follower count is important, it’s not the sole factor. These influencers all reach far beyond the average social media user, but those with smaller audiences often foster closer, more engaged communities than the mega influencers.

Many influencers build their followings around particular themes, locations or both. For example, a mega influencer may have a nationwide audience in the millions thanks to widespread fame from sport or TV. Conversely, a micro influencer might have a loyal Birmingham-based following of 120,000, focused on areas like food, fashion or lifestyle. Which of these would be a better match for a new coffee shop opening in Digbeth?

Working with local influencers lets brands target audiences that truly matter to them. This approach is ideal for small businesses seeking to drive local foot traffic and for larger companies aiming to strengthen their visibility in a specific area.

Find your influencers in Birmingham

Searching for the ideal Birmingham influencers? Find Your Influencer is here to help you find the perfect fit in the Midlands. Our reliable network includes a wide variety of creators with expertise across multiple sectors.

Whether you’re homing in on luxury lifestyle seekers or tech enthusiasts, we’ll connect you with influencers who can engage the right audience for your brand.

Get in touch today to discuss how we can help bring your next campaign to life.