Birmingham Influencers
Midlands Movers: 10 Leading Birmingham Influencers
As the UK’s second biggest city, it’s no wonder Birmingham has so much going on. From cultural events and nightlife to shops and restaurants, you name it, the Midlands capital delivers. With that comes plenty of influencers looking to lead locals to the best places!
If you want to get better acquainted with some of Birmingham’s influencers, this guide is a great place to start. We’ll list ten great influencers in Birmingham and discuss the platforms they use, the content they post and how many followers they have.
10 influencers in Birmingham spanning every niche
Adina Akhmetova
The vegan food movement is huge right now, and Birmingham is no exception. Adina Akhmetova is a vegan food influencer who posts meal ideas, recipes and routines along with general lifestyle, fitness and wellness content.
Expect colourful carousels with plant-based dishes for inspiration and neatly edited videos with close-up overheads of ingredients being prepped and plated, all on a clean, white background for simplicity and consistency.
Follower stats:
Got a vegan brand that you think Adina’s audience will love? Find out more or start your campaign today.
Kate Hewitt
Kate is an interior design and renovation influencer in Birmingham, sharing content about all things interiors. On both Instagram and TikTok, she posts short how-to videos, DIY hacks and transformations from her own home.
Some of her most popular videos include upcycling an IKEA shelving unit, using stencils to add patterns to her walls, and creating a textured finish using lime-based paint.
Follower stats:
Bethy
Social media is a great place for beauty inspiration, which is where Birmingham-based Bethy has carved a niche. The Birmingham-based fashion influencer posts pictures galore on Instagram showing her outfits, hair and more.
Tags in her posts range from lash technicians to cosmetic dentists, plus plenty of fashion retailers, showing followers how they can get the same looks in Brum and beyond.
Follower stats:
Instagram – 260k
Get your fashion brand seen by Bethy’s followers. Learn how or start your campaign today.
Ruth Young
Another fashion influencer in Birmingham is Ruth Young, who shares a mixture of lifestyle content and outfit inspiration. Pictures are the go-to on Instagram, while her TikTok has the same looks presented in short, snappy videos.
Retailers for different pieces are usually tagged in the caption, helping followers build their own outfits. She also shares discount codes and affiliate links for several retailers, including ASOS, Pretty Little Thing and River Island.
Follower stats:
Amy Langston
If you want to stay in the know about the best places in Birmingham for pretty much anything, Amy Langston is a good person to follow. As well as sharing detailed reviews on her blog, she posts short videos reviewing great restaurants, bars, hotels and days out around the Midlands.
While most of her content is Brum-centred, she also ventures further afield with recommendations for other UK cities like Liverpool and Edinburgh, plus overseas destinations such as Greece.
Follower stats:
We can match you with Birmingham influencers in any niche. Find out how or start your campaign today.
Laura
Posting under the brand name West Midlands Foodie, there are no prizes for guessing what Laura specialises in. The Birmingham-based food influencer visits eateries throughout the city, creating eye-catching videos with detail-packed captions.
Learn about pricing, atmosphere and, of course, the food itself, with mouth-watering visuals to help followers decide on their next meal out.
Follower stats:
Dips Kaur
Dips is another Birmingham foodie, specialising in restaurant recommendations in and around the city.
Vibrant videos of different dishes and drinks are the order of the day, paired with informative captions with her thoughts on flavours, atmosphere and the overall experience.
Away from food reviews, she also has a separate account for her own marketing agency, which provides both services and training for social media, advertising and PR.
Follower stats:
Instagram – 31k
Own a restaurant in Birmingham that you want Dips to review? Find out how we can put you in touch or start your campaign today.
Tanya
Tanya is a Midlands-based interiors influencer who gained a following for her home improvements in Birmingham. She’s since moved to the Gloucestershire countryside, where she’s undertaking an ambitious extension and renovation project.
She posts images and short videos of interior transformations, design inspiration and DIY tricks. Followers can expect more exterior renovations in the mix as she works on her new project.
Follower stats:
Instagram – 30k
Megan Lowe
It might be easier to list what Megan doesn’t post about. The Birmingham influencer covers lifestyle, home, fashion, fitness and travel with Instagram image carousels and light-hearted TikTok videos.
Expect outfit inspiration, food and drinks, and visits to plenty of local events. She also takes followers along on her trips abroad, whether it’s the Dominican Republic, Spain or France.
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Laura McEwan
Laura helps followers find where to eat and drink in Birmingham, under the playful handle biteyourbrum. As well as lots of restaurants, she can be found in the city’s pubs, at festivals and on walks around the local area.
Posts typically include a fast-cut video showing food options, interiors and people eating or drinking. Further details can be found in the caption, where she reviews each venue and provides additional information.
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Choosing the right Birmingham influencer for your brand
Birmingham has a diverse and thriving influencer scene, and picking the right fit takes more than just looking at who has the biggest following. Whether you go with a nano, micro, macro or mega influencer, the follower count is only part of the story.
If you want to reach people in a specific part of Birmingham, smaller, more focused influencers tend to deliver better results. That means looking at micro-influencers (10k-100k followers) and nano-influencers (1k-10k) rather than the mega names with nationwide reach.
Working with influencers who are genuinely rooted in Birmingham means a much closer overlap with your actual customer base. That's a real advantage for local restaurants, bars, hotels and shops trying to drive footfall, as well as for bigger brands wanting a stronger foothold in the West Midlands.
These creators are usually followed less for general fame and more for their expertise in a particular area, whether that's food, fitness or fashion. That makes them well placed to promote brands and products that sit within their specialism.
Find your influencers in Birmingham
If you're looking to find the right influencers in Birmingham, Find Your Influencer can help. We know the city and its creators well, with a trusted network covering everything from food and fashion to fitness and travel.
We work with international names like Aldi, ITV and Amazon, as well as brands with a presence right here in Birmingham. When Italian restaurant group Riva Blu wanted to raise awareness of their sites across Manchester, Liverpool, Leeds and Birmingham, our campaign spanned 60 influencers and 279 pieces of content, reaching 2.6 million people with 25,000 engagements and £117k in earned media value.
Whether you're an established hospitality brand or an up-and-coming name in beauty or fashion, we'll help you reach the right audience with fun, engaging and authentic content.
Get in touch today to discuss how we can help bring your next campaign to life. As well as Birmingham, we have a network of influencers across the UK in cities like Manchester, Liverpool, Edinburgh and London too.
Birmingham influencer marketing FAQs
Thinking about a campaign with Birmingham creators? Here's what brands ask us most often.
What makes Birmingham a good city for influencer marketing?
As the UK's second city, Birmingham has a big, varied population and a genuinely diverse creator scene covering food, fashion, fitness and lifestyle. Areas like Digbeth and the Jewellery Quarter give creators plenty of distinctive backdrops, while the city's strong food and drink culture, live events and central location in the Midlands make it easy for local influencers to build a loyal, engaged following.
How do I go about finding influencers based in Birmingham?
Searching hashtags like #birmingham or #brum on Instagram and TikTok is one option, but it takes time to work out which accounts have a genuinely local, engaged following rather than inflated numbers. An influencer agency will already have that vetting done and can match you with creators suited to your brand, audience and budget. Find Your Influencer has an established network of Birmingham creators, and you'll always sign off the final line-up before anything goes live.
Which platforms should a Birmingham campaign focus on?
Instagram tends to work well for hospitality, fashion and beauty brands, with Reels and Stories driving people towards a booking or a visit. TikTok is strongest for reaching a younger audience and can build fast organic reach, particularly for bars, restaurants and events. YouTube is worth considering for longer content like venue tours or in-depth reviews. Most successful campaigns use a mix, based on where your target customers are most active.
What's the typical cost of working with a Birmingham influencer?
Cost depends on the creator's following, platform and the scope of content required. Nano-influencers (1k-10k followers) often work for gifted products or experiences, or charge under £100 per post. Micro-influencers (10k-100k) usually sit between £100 and £500, while macro-influencers above 100k followers can charge £1,000 or more. Video content, exclusivity and extended usage rights all push the cost up further. An agency will typically handle this negotiation as part of the campaign.
Are smaller Birmingham influencers more effective than big names?
For most local businesses, yes. Micro and nano-influencers tend to have a more concentrated, engaged Birmingham audience, so their recommendations carry more weight with people who might actually visit your business. A café or independent shop in the city centre is likely to see better results from a creator whose followers are genuinely local than from a bigger name whose audience is spread across the whole country. A lot of campaigns combine a few local micro-influencers with one larger name for added credibility.
Can independent Birmingham businesses afford influencer marketing?
Yes, it's often more achievable than businesses expect. Plenty of nano and micro-influencers collaborate with independent cafés, restaurants and salons on a gifted basis, where the product or experience is the payment rather than a fee. The key is finding creators whose audience genuinely matches your customer base, and being clear from the start about what content you'll receive and how you're able to use it.