Get more eyes on your brand, products and services with a highly targeted social media campaign led by expert food and drink influencers
Presented in the right way, food and drink is one of the most visually appealing and Insta-worthy products on the market. From gooey chocolate cookies to delicious home-made margaritas, just one image or video can have us salivating at the very thought of tucking into the delights on display. And this is why food and drink influencers are so popular.
Cooking influencers inspire their followers to try new recipes in the kitchen, while wine and restaurant influencers often blog about their best tasting experiences in a particular city. Then there are speciality vegan and vegetarian influencers who aim to promote a more sustainable, cruelty-free lifestyle – currently a hit with Generation Z.
So, whether you run a restaurant, a cookery school, a food delivery business or even a wine subscription service, a food and drink influencer is a great way to target your key demographic, gain more brand exposure and boost your sales from social. And there’s no better way to find the right influencer for you than working with our expert team at Find Your Influencer.
Benefits of our Health, Fitness & Wellness Influencer Agency
1. Partner with talented food and drink influencers who have built a strong connection with your target audience on social media.
2. From sourcing influencers to arranging contracts and monitoring performance, take a back seat while we do the leg-work for you.
3. Increase your engagement rate, gain more followers and boost sales on your website with relatable, influencer-generated content.
4. We will find the best influencers for your brand through our vast network of contacts.
5. Amplify your food influencer’s most successful posts to help you get the most out of your collaboration.
6. Monitor campaign performance with trackable links and monthly reports to check that everything’s going according to plan and adapt as needed.
Our Food & DRINK Influencer Process
01 - Finding your influencer
No matter your niche or target buyer, we have access to a huge network of food and drink influencers - all just waiting for the chance to collaborate with a brand like yours.
At Find Your Influencer, our team specialise in creating strong partnerships between influencers and businesses. All of our influencers have their own skillset and areas of expertise, and we’ll match them to you to ensure their content is the right fit for your audience.
02 - CAMPAIGN BRIEFING & MANAGEMENT
Once you’ve decided on a food or drink influencer from our list of suggestions, it’s time to onboard them. The good news is, we can take care of this for you. From arranging fees and issuing briefs that align with your brand needs, to setting up contracts and getting them signed, we’ll do all of the time-consuming admin tasks on your behalf.
03 - Tracking your influencer’s performance
With our dedicated influencer marketing platform, we can track each influencer’s performance during the campaign. They will be given access to an online portal where they can generate trackable URLs to add to their posts.
These URLs will then be used to track how many clicks and conversions they generate on your website.
04 - Go live
We take great care in creating content that meets your specifications. We assess each caption, photo and video against your brief to make sure it reflects your brand values. Once approved, your content is published at the most engagement-friendly time. Depending on which social media platforms you choose, content can include cooking tutorials, restaurant reviews, nutrition advice videos and more!
Take a look at some of our campaign case studies to see examples.
05 - Targeted Amplification
If a post is gaining traction on your food or drink influencer’s feed, why not repurpose it? Our eagle-eyed team will take your influencer’s top-performing content and reshare it on your branded social media profiles to maximise its reach. This will help get more eyes on your products, generate more interest around your brand and help boost revenue for your business in the long-run.
06 - Monitoring and reporting
As part of our commitment to providing a high-quality, managed service, we will monitor your content and its performance on a regular basis. Doing this means we can make changes as the campaign progresses to improve results.
You can also expect monthly reports containing all the crucial information you need, including impressions, click-through rates and total sales.
Find the Perfect Food & DRINK Influencer for Your Brand
As an experienced food and drink influencer marketing agency, Find Your Influencer will get your brand the recognition it deserves with the help of a culinary expert. From food influencers on Instagram who promote their favourite restaurants to YouTubers with an authentic passion for champagne, we’ve got an influencer for you on our menu!