OUR SOLUTION

• We researched and developed organic and authentic relationships with key influencers that had a true passion for the Aldi brand and products and had an engaged following of the brand’s target audience.

• We validated, engaged, and invited influencers into the campaign, ensuring we only engaged influencers who carry true authority in the brand’s niche and had a true passion for the brand’s product to ensure authentic storytelling.

• We created a network of key influencers who were willing to promote the brand across YouTube and their key social channels.

• Affiliate links and trackable codes provided to each influencer allowing us to track and monitor all activity.

• 5 x engaging Youtube videos were created by the influencers.

• The influencers were provided with detailed creative briefs to help with their content development.

• We managed the roll-out of the campaign across the influencer network including personalisation for the influencers.

• Social media campaigns put in place to amplify influencer activity to key target audiences to achieve a greater reach

• We provided a detailed report, displaying all the content that has been produced over the campaign period.

• Reported on all available metrics such as Reach, engagement, website traffic, sales, and revenue. This allowed us to track the performance of each influencer and reward the best performing influencers.