10 Standout London Influencers

As the capital of the UK, it’s no surprise that London is the go-to spot for influencers in every sector. The city leads the way when it comes to British retail, fashion, restaurants, bars – you name it. 

In this guide, we’ll spotlight ten influencers in London that stand out from the crowd. We’ll provide a breakdown of their specialities, the platforms they’re on and how many followers they have – plus a post from their socials so you can see what they’re all about.

10 influencers in London – from property to parenting

Louise

We’ll start with Louise – a travel content creator known for her love of food. Life’s too short to eat boring food, as she says in her social bios!

From quick European trips to long-hauls to Asia and the Americas, Louise covers it all. She sums things up with quick videos on Instagram, TikTok and Facebook, while her YouTube channel features longer 10+ minute videos.

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Grant James Bates

Grant James Bates is a London estate agent showcasing luxury properties throughout the capital.

His social feeds consist of snappy video tours of multi-million-pound homes with longer walkthroughs on his YouTube channel. Particularly impressive are his one-take tours, where he takes followers through properties in under 90 seconds.

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@thelittlelondonvegan Move aside, Dishoom. We now have a fully veggie Indian breakfast & brunch spot 🇮🇳 ad The HUGE menu by @omnomrestaurant x @namastevillage includes “sausage” & “bacon” naans, hash brown chaat, masala french toast & “chicken” butter masala 🥘 There’s a mix of traditional South Indian dishes, British-Indian fusion dishes, some classic brunch dishes like avocado toast, brunch specials including curries, dosas, pow bhajis and biryani as well as Gujurati small plates 🇮🇳 💭Finally - more interesting vegan breakfast options in London! The team have been working on this for a while. They first asked me for feedback on this concept in 2023 and they’ve been refining it ever since! I still had some feedback on some of the dishes (I suggested different sausage and bacon brands, a need for more moisture in the tofu bhurji pav as well as a couple of other things), but overall, this is an extensive menu with some creative, flavour-packed dishes. I like that there’s a mix of traditional dishes and fusion dishes and a good balance between healthy and indulgent. I’d recommend ordering a range of dishes across different sections of the menu! 🏆 My favourites were the hash brown chaat - honestly it’s very rare for chaat not to be my favourite dish on a menu - I love the mixture of textures and flavours. I also really enjoyed the masala French toast with masala beans and the khaman dhokla savoury sponge cake with chutneys. I mainly tried the breakfast menu but have had some of the brunch dishes before and loved them - especially the “chicken” butter masala, pav bhaji & gunpowder aloo. ⏰ Breakfast is served from open, brunch is served from 11am 🍽Name: OmNom x Namaste Village 📍Location: Angel, Islington 🌾Gluten Free Options? Yes 🌱100% Vegan Business? No - vegetarian 🍽 Cuisine: Indian 📦Leftovers: Took some home and ate it that evening, staff had some too 🌍Sustainability:⁣⁣ ⁣⁣⁣They use recyclable packing and tackle food waste by working with surplus charities 👨‍🍳 Owners are Indian ♿️ Wheelchair friendly: Yes 🐶 Dog friendly: Yes #vegans #veganfood #whatveganseat #plantbasedfood #plantbased #ukvegans #londonvegans #veganlondon #londonvegans #londonrestaurants #omnom #namastevillage #veganindianfood ♬ Almost forgot that this was the whole point - Take my Hand Instrumental - AntonioVivald

Clare

Another foodie influencer in London – but with more of a local focus. Clare is a London-based vegan influencer dedicated to finding the best vegan food and sharing her own plant-based recipes.

Expect shortform videos across her platforms, including YouTube where she posts Shorts only. These include restaurant visits, home-cooked recipes and various “what I eat in a day” videos.

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Oliver Rhoda

Ollie is a personal coach, focused on helping men lose fat and gain muscle. His social content on all platforms includes daily motivation and simple explainer videos that highlight common mistakes people make when lifting.

Followers on Facebook and Instagram can see transformations with before and after pictures of his clients, while YouTube subscribers can watch longer videos of Ollie in conversation.

 

Louise Victoria Riis

Fashion, lifestyle, travel, beauty, parenting – it’s probably easier to say what Louise doesn’t love. The self-described “Danish girl in London” is a mum of one who posts about practically all parts of her life – and even has her own blog.

From the best hotels and restaurants in the capital to trips abroad and days out with her daughter, Louise shares a good mixture of images and Reels on Instagram to entertain, engage and inspire her many followers.

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Charlotte Stacey

As a travel influencer, Charlotte travels around the globe – from Australia and the US to the UK and Europe. However, as she’s based in Cambridge, you can expect plenty of London content in the mix.

Her short videos range from the best eateries, spas and hotels to day trip ideas and travel hacks.

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Francesca Newman-Young

Influencer, writer, podcaster – Francesca ticks all the boxes. On her socials, the former Made in Chelsea star focuses on luxury travel, beauty and fashion with an array of Reels and image carousels.

She’s also a contributor for The Wedding Edition – a specialism which can be seen in her many posts about her own wedding and honeymoon!

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Luke Catleugh

If you’re looking for home-cooked foodie inspiration rather than restaurants and bars, Luke is your man.

The London-based influencer has his own cookbook and regularly shares fun recipes on Instagram and TikTok alongside lots of other lifestyle content.

On his YouTube channel, you’ll find longer videos that are more focused on travel and home renovation.

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Nina

With the handle @feastlondon, you know what you’re getting from Nina’s Instagram page.

Based in London, she samples the capital’s foodie delights, from high-end restaurants and hidden gems to street food and budget dining spots.

Each gets a score out of 10 in her short, snappy videos, which include honest comments and prices for everything she eats.

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Matilda Relefors

Last but not least is Matilda Relefors, self-described as the #brunchingblondie, which is also her TikTok handle.

With several recipe ebooks available, it’s fair to say her specialism is food. But she also shares plenty of relationship and lifestyle content such as dating diaries and day-in-the-life videos.

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Choosing between London influencers

London has no shortage of influencers – the selection above is just a taste of what’s on offer. But who should you choose for your brand? As outlined in our guide to the different types of influencers, there are four main categories:

  • Nano influencers: 1k-10k followers

  • Micro influencers: 10k-100k followers

  • Macro influencers: 100k-1m followers

  • Mega influencers: Over 1m followers

Follower count matters, of course, but it’s not the only factor. Needless to say, all of these have more followers than your average person. However, nano, micro and macro influencers often have a more concentrated following than their mega influencer counterparts. 

These types of influencers have often built up a community based around a particular niche, region or both. As an example, a mega influencer might have 4m followers from across the country because they’re universally well known for TV. However, a micro influencer could have 200k followers around London who are mostly interested in health and fitness. Which is better for a new gym in Hammersmith?

By choosing local influencers, you can tap into a specialist audience that’s relevant to your brand. That’s great for local businesses that need to increase footfall, or national brands that want to improve exposure in a particular region.

Find your influencers in London

Want to find the right London influencers? Find Your Influencer can match you to suitable candidates in The Big Smoke. Our network of dependable influencers includes a wide range of options in the capital, spanning different sectors and specialities.

From fashion to fitness to food, we’ll help you connect with an engaged audience through the best people for your brand. Our network also covers Edinburgh, Manchester, Birmingham and Liverpool, so we can help you grow throughout the UK.

Get in touch today to discuss your project.