London Influencers
10 Standout London Influencers
As the UK’s capital, it’s no surprise that London is the go-to spot for influencers in every sector. The city leads the way when it comes to British retail, fashion, restaurants, and bars. You name it, London has it.
In this guide, we’ll spotlight ten influencers in London that stand out from the crowd. We’ll provide a breakdown of their specialities, the platforms they’re on and how many followers they have. Plus, you’ll even find a post from their socials so you can see what they’re all about.
10 influencers in London for food, property, parenting and more
Louise
We’ll start with Louise. She’s a travel content creator known for her love of food. Life’s too short to eat boring food, as she says in her social bios!
From quick European trips to long-hauls to Asia and the Americas, Louise covers it all. She sums things up with quick videos on Instagram, TikTok and Facebook, while her YouTube channel features longer 10+ minute videos.
follower Stats:
Want to get your food or drink brand in front of an audience the size of Louise’s? Find out more or start your campaign today.
Grant James Bates
Grant James Bates is a London estate agent showcasing luxury properties throughout the capital.
His social feeds consist of snappy video tours of multi-million-pound homes with longer walkthroughs on his YouTube channel. Particularly impressive are his one-take tours, where he takes followers through properties in under 90 seconds.
follower Stats:
Clare
Another foodie influencer in London, but with more of a local focus. Clare is a London-based vegan influencer dedicated to finding the best vegan food and sharing her own plant-based recipes.
Expect shortform videos across her platforms, including YouTube where she posts Shorts only. These include restaurant visits, home-cooked recipes and various “what I eat in a day” videos.
follower Stats:
Oliver Rhoda
Ollie is a personal coach, focused on helping men lose fat and gain muscle. His social content on all platforms includes daily motivation and simple explainer videos that highlight common mistakes people make when lifting.
Followers on Facebook and Instagram can see transformations with before and after pictures of his clients, while YouTube subscribers can watch longer videos of Ollie in conversation.
Got a fitness product that you think Ollie’s audience will love? Find out more about our campaigns or start your own today.
Louise Victoria Riis
Fashion, lifestyle, travel, beauty, parenting…it’s probably easier to say what Louise doesn’t love. The self-described “Danish girl in London” is a mum of one who posts about practically all parts of her life, and even has her own blog.
From the best hotels and restaurants in the capital to trips abroad and days out with her daughter, Louise shares a good mixture of images and Reels on Instagram to entertain, engage and inspire her many followers.
follower Stats:
Instagram – 216k
Charlotte Stacey
As a travel influencer, Charlotte travels around the globe, from Australia and the US to the UK and Europe. However, as she’s based in Cambridge, you can expect plenty of London content in the mix.
Her short videos range from the best eateries, spas and hotels to day trip ideas and travel hacks.
follower Stats:
Is Charlotte the perfect fit to help your venue reach a wider audience? Learn more about previous FYI campaigns and start your own.
Francesca Newman-Young
Influencer, writer, podcaster…it’s safe to say Francesca ticks all the boxes. On her socials, the former Made in Chelsea star focuses on luxury travel, beauty and fashion with an array of Reels and image carousels.
She’s also a contributor for The Wedding Edition, a specialism which can be seen in her many posts about her own wedding and honeymoon!
follower Stats:
Instagram – 98k
Luke Catleugh
If you’re looking for home-cooked foodie inspiration rather than restaurants and bars, Luke is your man.
The London-based influencer has his own cookbook and regularly shares fun recipes on Instagram and TikTok alongside lots of other lifestyle content.
On his YouTube channel, you’ll find longer videos that are more focused on travel and home renovation.
follower Stats:
We can match you with London creators in any niche, from food to fashion and so much more. Find out more about how it works or start your campaign today.
Nina
With the handle @feastlondon, you know what you’re getting from Nina’s Instagram page.
Based in London, she samples the capital’s foodie delights, from high-end restaurants and hidden gems to street food and budget dining spots.
Each gets a score out of 10 in her short, snappy videos, which include honest comments and prices for everything she eats.
follower Stats:
Instagram – 40k
Matilda Relefors
Last but not least is Matilda Relefors, self-described as the #brunchingblondie, which is also her TikTok handle.
With several recipe ebooks available, it’s fair to say her specialism is food. But she also shares plenty of relationship and lifestyle content such as bridal shopping and day-in-the-life videos.
follower Stats:
Finding the right London influencer for your brand
London's influencer scene is huge, and picking the right fit takes more than just looking at who has the biggest following. Whether you go with a nano, micro, macro or mega influencer, the follower count is only part of the story.
If you want to reach people in a specific part of London, smaller, more focused influencers tend to deliver better results. That means looking at micro-influencers (10k-100k followers) and nano-influencers (1k-10k) rather than the mega names with nationwide reach.
Working with influencers who are genuinely rooted in London means a much closer overlap with your actual customer base. That's a real advantage for local restaurants, bars, gyms and shops trying to drive footfall, as well as for bigger brands wanting a stronger foothold in the capital.
These creators are usually followed less for general fame and more for their expertise in a particular area, whether that's food, fitness or fashion. That makes them well placed to promote brands and products that sit within their specialism.
Find your influencers in London
If you're looking to find the right influencers in London, Find Your Influencer can help. We know the capital and its creators well, with a trusted network covering everything from food and fashion to fitness and travel.
We work with international names like Aldi, ITV and Amazon, as well as brands right here in London, helping them reach audiences with fun, engaging and authentic content.
Whether you're an established hospitality brand or an up-and-coming name in beauty or fashion, we'll help you reach the right people across the capital and beyond.
Get in touch today to discuss your project. As well as London, we have a network of influencers across the UK in cities like Manchester, Birmingham and Liverpool too.
London influencer marketing FAQs
Thinking about a campaign with London creators? Here's what brands ask us most often.
Why does London attract so many influencers?
As the UK's biggest city, London gives creators an almost endless supply of content, covering everything from fashion and food to nightlife, culture and travel. Its sheer scale means there's a large enough audience for creators to specialise tightly in one niche and still build a substantial following. It's also home to most of the UK's major brands, PR agencies and media outlets, which makes it easier for London-based creators to land paid partnerships and stay full-time.
How do I go about finding London influencers to work with?
You could browse hashtags like #london on Instagram or TikTok, but with so many creators based in or passing through the city, separating genuine local engagement from inflated follower counts takes real time. An influencer agency does that vetting for you and can shortlist creators who suit your brand, audience and budget. Find Your Influencer has an extensive network of London-based creators, and nothing goes live without your sign-off on the final selection.
Which platforms get the best results for a London campaign?
Instagram remains strong for fashion, beauty, food and hospitality brands, particularly through Reels and Stories that push people towards a booking or purchase. TikTok is where you'll find the fastest organic growth and a younger audience, and works especially well for restaurant, bar and event launches. YouTube suits anything that benefits from more depth, such as reviews or day-in-the-life content. Given the size of London's audience, many brands run a genuine multi-platform mix rather than betting on just one.
How much should I budget for a London influencer?
It depends on the creator's following, platform and what you're asking them to produce. Nano-influencers (1k-10k followers) will often accept gifted products or experiences, or charge under £100 a post. Micro-influencers (10k-100k) generally fall between £100 and £500, while macro-influencers above 100k followers can charge £1,000 or more. Rates in London tend to sit at the higher end of the UK range given the cost of living and demand from brands, and go up further for video, exclusivity or usage rights. Working through an agency means these rates are negotiated for you.
Should I focus on niche, local influencers rather than the biggest names?
For most local or borough-specific businesses, yes. Micro and nano-influencers with a genuine London following tend to have more engaged, trusting audiences than mega influencers with followers scattered right across the country. A restaurant in Shoreditch or a gym in Clapham will usually see stronger results from a creator whose audience actually lives nearby than from a household name with national reach. It's common to combine a handful of local micro-influencers with one bigger name for extra credibility.
Is influencer marketing realistic for smaller London businesses?
Yes, and it's often more accessible than people expect. Nano and micro-influencers regularly work with independent cafés, salons and shops on a gifted basis, where the product or experience serves as payment rather than a fee. The important part is choosing creators whose followers genuinely match your customer base, and being clear from the outset about what content you'll receive and how you can use it afterwards.