9 Edinburgh Influencers Turning Heads in the Highlands

With its dramatic castle skyline, cobbled streets steeped in history and a packed calendar of festivals – Edinburgh is more than just Scotland’s capital, it’s a creative hotspot. Add in Instagrammable cafés, stylish boutiques and breathtaking nearby landscapes, and it’s no wonder influencers are flocking here in their droves.

Still need convincing? This guide highlights ten standout Edinburgh influencers, diving into their niche, platforms of choice, follower counts and a standout post to give you a flavour of their feed.

Hiking, travel & more: 9 influencers in Edinburgh

Viktorija Peciulyte

Viktorija is an Edinburgh-based photographer, giving her a bit of a head start in the influencer world! Taking stunning shots wherever she goes, Viktorija knows how to show places and products in their best light – which is ideal for brands as well as followers who want to see the best spots.

Her Instagram is packed full of picture-perfect snaps around Edinburgh, as well as some other locations like Paris. On TikTok, followers get more personal video content covering things like beauty, fashion and travel.

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Olli

Using the handle myedinburgh, Olli is focused on travel and experiences throughout the Scottish capital. From Christmas markets to the best local restaurants, Olli does it all – and documents it with Instagram Reels and TikToks.

As you can expect from an Edinburgh-focused account, Olli spends most of her time in the local area, covering things to do, places to visit and general life in Edinburgh. There are also some trips further afield, like the Isle of Islay or even Doha, Qatar.

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Tim Drew

Tim is a travel and lifestyle content creator based in Scotland’s capital. Like another entry on our list, he has a photography background, alongside videography. That means followers can expect some truly beautiful shots of Edinburgh locations, events and nearby trips.

Reels use handy text overlays like “10 places to eat in Edinburgh” to make them more enticing and clickable. Tim also knows how to capitalise on a trend, with his most viewed reel looking at the Harry Potter hotspots around Edinburgh. It’s racked up over 14 million views.

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Shawna

“Little moments from life in Edinburgh” is Shawna’s bio – and that describes her page pretty well. Using the handle exploringedinburgh on Instagram, she shares pictures and videos from her trips to local villages, bookshops and plenty of other places around the city.

Shawna also has a YouTube channel, where you’ll get longer videos (around 20 minutes), diving deeper into different locations she visits. These include afternoons in different parts of Edinburgh, day trips from the capital and even charity shopping in Scotland.

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Mikey Youmans

If the great outdoors is your thing, Mike Youmans is the man to follow. The self-proclaimed Scottish explorer gets out and about to some of the most stunning places around Caledonia.

When we say stunning, we really mean it. Think tranquil lochs, epic highland treks and serene, hidden beaches – all summed up in short, sweet videos with helpful captions plus Mikey’s own audio commentary.

Side note – he also has his own independent watch-making brand, with products crafted from whisky casks!

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Charlene Abbott 

Charlene Abbott is perhaps better known as the Scottish Mummy – her handle on Instagram and TikTok. As the handle suggests, lots of her content is about parenting with her husband and kids – who you’ll see plenty of in pictures and videos!

Unlike some of her influencing counterparts, Charlene is all about keeping it real. Sure, you’ll get great days out, places to eat and even cleaning hacks. But there’s also honest posts about real moments and the challenges of parenting.

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Georgina

Another photographer on our list of Edinburgh influencers – and with good reason too. Can you really get too many shots of the capital’s stunning architecture, cobbled streets or springtime blossoms? 

Georgina aims to capture the beauty of timeless places, focusing on slow living in Edinburgh and beyond. Above all, she’s a travel influencer specialising in cosy stays and dog-friendly adventures with her beloved pooch, Peggy.

Instagram followers are treated to an array of beautiful pictures from her relaxed days in Edinburgh, travels around the highlands and adventures to the likes of Corfu and New York City.

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Hunter

Now for an Edinburgh influencer with four legs, not two. Hunter is a Working Cocker Spaniel who causes havoc in Edinburgh plus plenty of nearby parks and beaches – though we’re assured he’s a “good boy” overall!

Whether you’re a dog owner or just love furry friends, this account is for you. Expect to have your day brightened up with cute images, reels and captions that communicate Hunter’s personality with a humorous twist. There are also helpful resources, such as the mini-Edinburgh wander guide, showing Hunter’s favourite spots around the city.

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Emmy Rosam

Books, books and even more books – that’s the dream for Emmy, who gets through countless titles every week. So much so that she has a separate Instagram account just for her reading pursuits!

Emmy shares her literary wisdom on Instagram, TikTok and YouTube, including favourite reads, short reviews and book-inspired days out. While Instagram and TikTok focus on shortform content, her YouTube page features some deeper dives into book reviews, 24-hour readathons and other lifestyle vlogs.

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Finding the perfect influencers in Edinburgh

Edinburgh is home to a thriving and varied influencer scene – from fashionistas strolling through the cobbled streets of the Old Town to foodies reviewing hidden gems in Leith. The examples featured here represent just a slice of what's out there. But how do you find the right influencer to represent your brand?

A good place to start is by understanding the general categories of influencers:

  • Nano: 1,000 to 10,000 followers

  • Micro: 10,000 to 100,000 followers

  • Macro: 100,000 to 1 million followers

  • Mega: Over 1 million followers

While follower count matters, it’s not everything. Smaller influencers often enjoy higher engagement rates and more authentic interactions with their audiences – which can be more valuable than sheer reach.

Influencers often carve out a niche around a theme, a location or both. A mega influencer might attract a national or global audience through fame in TV, sport or entertainment. In contrast, a micro influencer based in Edinburgh may have a highly engaged local following built around content on Scottish cuisine, sustainable fashion or exploring the city’s cultural scene. So, if you're launching a new boutique in Stockbridge or a pop-up café near the Meadows, a locally rooted influencer may be your ideal match.

Get matched with the right Edinburgh influencers

Find Your Influencer is here to help you connect with the perfect creators in Scotland’s capital. We’ve picked out the best influencers throughout the UK, including Liverpool, Birmingham, Manchester and London.

Our trusted network includes a diverse range of Edinburgh-based influencers with expertise across fashion, food, travel, wellness and more. Whether you're targeting culture-savvy locals, luxury lifestyle audiences or festival-loving tourists, we'll match you with influencers who can authentically engage the people that matter most to your brand.

Get in touch today to find out how we can boost your next Edinburgh campaign.