Edinburgh Influencers
8 Edinburgh Influencers Turning Heads in the Highlands
With its dramatic castle skyline, cobbled streets steeped in history and a packed calendar of festivals – Edinburgh is more than just Scotland’s capital, it’s a creative hotspot. Add in Instagrammable cafés, stylish boutiques and breathtaking nearby landscapes, and it’s no wonder influencers are flocking here in their droves.
Still need convincing? This guide highlights eight standout Edinburgh influencers, diving into their niche, platforms of choice, follower counts and a standout post to give you a flavour of their feed.
Hiking, travel & more: 8 influencers in Edinburgh
Viktorija Peciulyte
Viktorija is an Edinburgh-based photographer, giving her a bit of a head start in the influencer world! Taking stunning shots wherever she goes, Viktorija knows how to show places and products in their best light, which is ideal for brands as well as followers who want to see the best spots.
Her Instagram is packed full of picture-perfect snaps around Edinburgh, as well as some other locations like Paris. On TikTok, followers get more personal video content covering things like beauty, fashion and travel.
Follower stats:
Could your Edinburgh venue benefit from Viktorija’s photography skills and following? Find out how to make it possible or start your campaign today.
Olli
Using the handle myedinburgh, Olli is focused on travel and experiences throughout the Scottish capital. From Christmas markets to the best local restaurants, Olli does it all and documents it with Instagram Reels and TikToks.
As you can expect from an Edinburgh-focused account, Olli spends most of her time in the local area, covering things to do, places to visit and general life in Edinburgh. There are also some trips further afield, like the Isle of Islay or even Doha, Qatar.
Follower stats:
Tim Drew
Tim is a travel and lifestyle content creator based in Scotland’s capital. Like another entry on our list, he has a photography background, alongside videography. That means followers can expect some truly beautiful shots of Edinburgh locations, events and nearby trips.
Reels use handy text overlays like “10 places to eat in Edinburgh” to make them more enticing and clickable. Tim also knows how to capitalise on a trend, with his most viewed reel looking at the Harry Potter hotspots around Edinburgh. It’s racked up over 14 million views.
Follower stats:
Instagram – 157k
Put your business in front of Tim’s followers. Learn how to make it possible or start your campaign today.
Shawna
“Little moments from life in Edinburgh” is Shawna’s bio, and that describes her page pretty well. Using the handle exploringedinburgh on Instagram, she shares pictures and videos from her trips to local villages, bookshops and plenty of other places around the city.
Shawna also has a YouTube channel, where you’ll find longer videos (around 20 minutes), diving deeper into different locations she visits. These include afternoons in different parts of Edinburgh, day trips from the capital and even charity shopping in Scotland.
Follower stats:
Mikey Youmans
If the great outdoors is your thing, Mike Youmans is the man to follow. The self-proclaimed Scottish explorer gets out and about to some of the most stunning places around Caledonia.
When we say stunning, we really mean it. Think tranquil lochs, epic highland treks and serene, hidden beaches, all summed up in short, sweet videos with helpful captions plus Mikey’s own audio commentary.
Side note: he also has his own independent watch-making brand, with products crafted from whisky casks!
Follower stats:
Got an outdoor brand you think Mikey’s audience will love? Discover how to get it seen or start your campaign today.
Georgina
Another photographer on our list of Edinburgh influencers, and with good reason too. Can you really get too many shots of the capital’s stunning architecture, cobbled streets or springtime blossoms?
Georgina aims to capture the beauty of timeless places, focusing on slow living in Edinburgh and beyond. Above all, she’s a travel influencer specialising in cosy stays and dog-friendly adventures with her beloved pooch, Peggy.
Instagram followers are treated to an array of beautiful pictures from her relaxed days in Edinburgh, travels around the highlands and adventures to the likes of Corfu and New York City.
Follower stats:
Instagram – 53k
Hunter
Now for an Edinburgh influencer with four legs, not two. Hunter is a Working Cocker Spaniel who causes havoc in Edinburgh plus plenty of nearby parks and beaches, though we’re assured he’s a “good boy” overall!
Whether you’re a dog owner or just love furry friends, this account is for you. Expect to have your day brightened up with cute images, reels and captions that communicate Hunter’s personality with a humorous twist. There are also helpful resources, such as the mini-Edinburgh wander guide, showing Hunter’s favourite spots around the city.
Follower stats:
Edinburgh is full of dog lovers. Why not get your brand noticed by them? Learn how to make it possible or start your campaign today.
Emmy Rosam
Books, books and even more books. That’s the dream for Emmy, who gets through countless titles every week. So much so that she has a separate Instagram account just for her reading pursuits!
Emmy shares her literary wisdom on Instagram, TikTok and YouTube, including favourite reads, short reviews and book-inspired days out. While Instagram and TikTok focus on shortform content, her YouTube page features some deeper dives into book reviews, 24-hour readathons and other lifestyle vlogs.
Follower stats:
Instagram (personal) – 38k
Instagram (books) – 103k
YouTube – 81k
TikTok – 165k
Find Your Influencer can match you with any Edinburgh influencer who meets your niche. Find out more or start your campaign today.
Which type of Edinburgh influencer is right for your brand?
Edinburgh has a lively and varied influencer scene, and picking the right fit takes more than just looking at who has the biggest following. Whether you go with a nano, micro, macro or mega influencer, the follower count is only part of the story.
If you want to reach people in a specific part of Edinburgh, smaller, more focused influencers tend to deliver better results. That means looking at micro-influencers (10k-100k followers) and nano-influencers (1k-10k) rather than the mega names with nationwide or global reach.
Working with influencers who are genuinely rooted in Edinburgh means a much closer overlap with your actual customer base. That's a real advantage for local bars, restaurants, hotels and shops trying to drive footfall, as well as for bigger brands wanting a stronger foothold in Scotland.
These creators are usually followed less for general fame and more for their expertise in a particular area, whether that's food, fashion or fitness. That makes them well placed to promote brands and products that sit within their specialism.
Get matched with the right Edinburgh influencers
If you're looking to find the right influencers in Edinburgh, Find Your Influencer can help. We know the city and its creators well, with a trusted network covering everything from food and fashion to fitness and travel.
We work with international names like Aldi, ITV and Amazon, as well as brands with a presence right here in Edinburgh, helping them reach audiences with fun, engaging and authentic content.
Whether you're an established hospitality brand or an up-and-coming name in beauty or fashion, we'll help you reach the right people across Scotland's capital and beyond.
Get in touch today to find out how we can boost your next Edinburgh campaign. As well as Edinburgh, we have a network of influencers across the UK in cities like Liverpool, Birmingham, Manchester and London.
Edinburgh influencer marketing FAQs
Thinking about a campaign with Edinburgh creators? Here's what brands ask us most often.
What makes Edinburgh a good city for influencer content?
Edinburgh's mix of historic charm and modern culture gives creators plenty to work with, from the Old Town's cobbled streets to Leith's food and drink scene. The city's festivals, independent shops and strong sense of local identity all help creators build a loyal, engaged following. Its status as Scotland's capital also means a steady stream of cultural events and openings for influencers to cover.
How do I find influencers based in Edinburgh?
Searching hashtags like #edinburgh on Instagram and TikTok is a starting point, but working out which accounts have a genuinely local, engaged audience rather than inflated numbers takes time. An influencer agency will have already vetted local creators and can match you to ones suited to your brand, audience and budget. Find Your Influencer has a trusted network of Edinburgh-based creators, and you'll always approve the final line-up before anything goes live.
Which platforms work best for an Edinburgh campaign?
Instagram suits fashion, food and hospitality brands well, with Reels and Stories driving people towards a booking or a visit. TikTok tends to reach a younger audience and can build fast organic reach, particularly around events, bars and food launches. YouTube is worth adding for longer-form content like city guides or in-depth reviews. Most effective campaigns combine a few platforms, based on where your target audience actually spends their time.
How much does it cost to work with an Edinburgh influencer?
Cost depends on the creator's following, platform and what the campaign involves. Nano-influencers (1k-10k followers) often work in exchange for gifted products or experiences, or charge under £100 per post. Micro-influencers (10k-100k) usually charge somewhere between £100 and £500, while macro-influencers above 100k followers can charge £1,000 or more. Video content, exclusivity and extended usage rights all add to the cost. An agency will typically negotiate this on your behalf as part of the campaign.
Are smaller, local Edinburgh influencers better for local businesses?
Usually, yes. Micro and nano-influencers tend to have a more concentrated, engaged Edinburgh following, so their recommendations carry more weight with people likely to actually visit your business. A café or independent shop in Stockbridge or the New Town is likely to see better results from a creator whose audience is genuinely local than from a bigger name whose followers are spread across the whole country. Many campaigns combine a few local micro-influencers with one bigger name for added credibility.
Can independent Edinburgh businesses work with influencers?
Yes, and it's often more affordable than expected. Plenty of nano and micro-influencers collaborate with independent cafés, restaurants and shops on a gifted basis, where the product or experience is the payment rather than a fee. The key is choosing creators whose followers genuinely overlap with your customer base, and being clear upfront about what content you'll receive and how you're able to reuse it.