An influencer strategy is the foundation of any successful campaign. It brings together research, creativity and data to outline exactly how your brand will achieve its objectives through influencer marketing.

This includes everything from audience analysis and goal setting to influencer selection criteria, content direction and KPIs.

We’ll determine which platforms are most effective for your audience, what content styles resonate best and how to combine organic influencer content with paid amplification to maximise reach.

Essentially, it’s your roadmap to success, designed to ensure every influencer post, story and collaboration moves your brand forward with purpose.

Yes, absolutely. That’s one of our core strengths. But we don’t just look at follower counts.

We dig deep into engagement quality, audience demographics, tone of voice and content authenticity.

Our proprietary database includes over 100,000 UK influencers and 20+ million creators worldwide, covering every niche imaginable.

Whether you need macro-influencers for brand awareness or micro-influencers for hyper-targeted campaigns, we’ll match you with creators who genuinely align with your values and audience.

The result? Partnerships that feel natural, generate real engagement and reflect your brand at its best.

Typically, a full influencer strategy takes around two to three weeks to develop. That timeline includes discovery sessions, data analysis, influencer research and the creation of a detailed strategic plan.

However, we can move faster for brands working to tight launch dates . Our process is flexible and scalable depending on your needs.

Once complete, you’ll have a ready-to-execute plan that includes actionable steps, suggested creators, campaign timelines and measurable KPIs.

We’ll also walk you through every aspect of the strategy, ensuring your team feels confident implementing it or letting us manage the full campaign for you.

Yes, and it’s one of the biggest advantages of working with FYI.

We offer a complete, end-to-end service, from strategy development through to execution, management and reporting.

Once your influencer strategy is approved, we can handle everything. Influencer outreach, contracting, briefing, content approvals, scheduling and post-performance tracking. That means your team can focus on the bigger picture while we take care of the details.

We’re also transparent at every stage, providing performance updates and detailed monthly reports so you can see exactly how your campaign is performing against targets.

Definitely. Many of our clients come to us with pre-existing influencer relationships, and we’re more than happy to build on that foundation.

We evaluate how well your current partnerships are performing, provide insights on what’s working (and what’s not) and identify ways to strengthen the relationship or diversify your influencer mix.

We’ll also help align your existing influencer activity with a broader, more strategic framework.

The goal is to ensure every collaboration fits seamlessly into your overall brand and marketing goals. It’s about turning individual partnerships into a cohesive, performance-driven influencer ecosystem.

We work with brands of all shapes and sizes, from ambitious start-ups looking to make a splash to established household names managing global campaigns.

Our approach is completely scalable, meaning we tailor every strategy to suit your goals, budget and growth stage. For smaller brands, that might mean creating lean, agile influencer campaigns that focus on measurable impact and building community. For larger brands, it often involves complex, multi-platform strategies that coordinate multiple creators, locations and content formats.

No matter your size, if you’re serious about leveraging influencer marketing strategically, FYI is ready to help you do it right.