If you’ve dipped your toe into the world of influencer marketing, you’ll know the variety of social media stars out there. However, with the vast selection available, how do you know which types of influencers and creators are suitable for your brand?
The common misconception when starting your research is the bigger the follower number, the better the ROI. But that’s not necessarily true.
It’s not just follower numbers that matter - there are engagement rates and niches to consider. Plus, you also need to account for spotting those with fake followings.
Choosing the right social media influencer for your business is vital to getting the most out of your influencer marketing strategy. So, to shed some light on this sometimes daunting but beneficial style of advertising, take a look at some of the different types of influencers to collaborate with below.
Nano influencers (1K – 10K followers)
Nano influencers have between 1k and 10k followers on at least one social media platform. As a result, this type of influencer typically has a high engagement rate. To assess this on a basic level, check out the likes and comments section for an indicator of the relationship between the influencer and their followers.
Is a nano influencer right for your brand?
This type of influencer is ideal for start-ups and small to medium-sized businesses, as they provide a cost-effective opportunity to promote goods and services.
They are also more likely to be open to different types of collaboration, such as gifted and affiliate marketing deals, if your budget is tight.
Micro-influencers (10K-100K followers)
Moving up a tier, we have micro-influencers. While the name suggests a small following, these individuals have between 10k and 100k followers. At this level, influencers are still considered to be relatable and genuine. Generally, they have a reasonable engagement rate to back it up and a more targeted audience as they have moved into a niche.
Is a micro-influencer right for your brand?
As micro-influencers tend to work with brands in a specific industry, this makes them ideal for generating focused leads. This type of influencer suits all businesses as long as they match your brand niche and goals.
Learn more about the benefits of working with micro-influencers on our blog.
Macro influencers (100K – 1M followers)
Macro influencers are in the bracket of 100k to 1 million followers and typically include social media celebrities. These individuals may be overnight sensations or they may have built up a following over the years. However, it’s worth noting that their engagement levels may be less than micro and nano influencers. This is typically due to appealing to a broader audience rather than a specific niche.
Is a macro influencer right for your brand?
If you’re looking to improve brand awareness, a macro influencer could be for you. However, businesses opting for this influencer level will need to consider their busy schedules, along with the associated costs of these large collaborations.
Mega influencer (1M+ followers)
The next level of influencer marketing delves into the realm of elite influencers and creators. These individuals have over a million followers, but the audience target is broader than other influencer types. Depending on the celebrity, engagement rates are often fairly reasonable for the follower number.
Is a mega influencer right for your brand?
Larger brands often use mega influencers to get their brand name out there. However, any business with a large enough marketing budget can utilise this level, so there’s likely to be competition.
Popular platforms social media influencers use
Several popular social media platforms are home to these different kinds of social media influencer.
The most common ones include Instagram and YouTube. However, more recent apps such as TikTok are fast becoming the place to be seen. In August 2020, it hit 2 billion downloads globally, and it doesn’t appear to be slowing any time soon.
To decide on the best option for your brand, think about what type of content you want the influencer to create. For vlogs, YouTube hits the spot. However, if you’re looking for short, snappy videos for younger audiences, TikTok or Instagram Reels are your best bet.
How do I find social media influencers?
Unless you want to scour each platform and spend hours researching the best options, it’s a good idea to turn to the experts. A social media influencer agency takes the hard work out of comparing engagement rates, finding the right niche and negotiating terms.
We work with influencers from Instagram, TikTok, YouTube and more! We can find and vet the best stars for your campaign and will also handle everything from crafting a strategy to delivering briefs to influencers to save you time and effort.
Choosing the best social media influencer for your brand with FYI
Influencer marketing doesn’t have to be complicated, and with our straightforward approach, it doesn’t have to be.
Campaign listings
If you want to test the waters, start by listing your campaign and requirements on FYI’s job board. This allows influencers to contact you directly, and you can tap into a wide range of individuals suited to the opportunity.
This simple approach advertises your campaign to over 5000 influencers on the FYI books. We’ll also promote it to targeted influencers to get the most relevant applications. Once you’ve shortlisted your favourites, reach out and start creating awesome content.
Ambassador programme
Looking to take the hard work out of influencer marketing? At FYI, we have a dedicated team that researches and sources the best talent for your campaign as part of our Ambassador programme. Not only that, we also take care of the planning and execution from start to finish.
Everything is data-driven, so we’ll use relevant information to amplify your influencer content for broader reach though Facebook marketing, in order to send more traffic to your website.
You’ll also see the results first-hand on detailed monthly reports, including key statistics such as ROI, engagement and leads.
Start an influencer marketing campaign today
Whether you’re looking to share a new product on Facebook or raise your brand awareness via the next big Insta celebrity, we can help.
At Find Your Influencer, we have access to many different types of influencers to help you get the best results every time. As a specialist influencer marketing agency, we can also tap into this exciting app to deliver fun, engaging and most importantly, shareable content that brings people to your website.
Ready to start your next influencer marketing campaign? Contact our team to find the best social media star for the job.