Influencer Marketing
Latest updates & insights
More people than ever are producing engaging online content in just a few easy clicks. While it's incredible that we all can become creators from the comfort of our bedrooms, the crowded playing field makes it more confusing for brands trying to find the next rising star.
Should you be using influencers, blogging or vlogging to generate brand awareness and engagement? Read on as we explore the differences to help you decide.
If you’ve decided to take advantage of the influencer trend and you’re looking for a popular and well-regarded fitness influencer to promote your business, there are plenty to choose from. But how do you select the right one?
With health and fitness influencers on all of the major social media platforms, it can seem like a daunting task to find the one that will chime with your business and with your potential clients.
If you’ve dipped your toe into the world of influencer marketing, you’ll know the variety of social media stars out there. However, with the vast selection available, how do you know which types of influencers and creators are suitable for your brand?
Choosing the right social media influencer for your business is vital to getting the most out of your influencer marketing strategy. So, to shed some light on this sometimes daunting but beneficial style of advertising, take a look at some of the different types of influencers to collaborate with below.
Influencer marketing is growing in popularity for brands of all sizes – and with good reason. It can help you raise brand awareness, grow your following online and of course generate more interest, enquiries and sales.
But don’t just take our word for it. Here are 17 influencer marketing statistics that really demonstrate its power.
Social media influencers are a valuable marketing tool for all kinds of businesses. But recently, we’ve seen a growing trend of ‘influencer fraud’, with people tricking businesses into paying them to promote their products. The end result? They get your money and there’s little-to-no increase in leads, sales or awareness for your brand.
So, how can you spot these fake accounts and protect your business? Keeping reading to find out.
Looking to inspire parents with exciting ‘Back to School’ lunchbox recipes, Aldi Taste Kitchen collaborated with Instagram star Shishodelicious back in 2018 to create colourful, plant-based bento box recipe videos.
Watch her videos that gained the brand 250,000 views on YouTube in just over 7 days, in this post!
Marketers across the globe are increasing their influencer marketing budgets for 2019, and by 2022 Influencer marketing ad spend is poised to reach between $5 and $10 billion!
So, what makes a successful influencer marketing campaign? In this blog post, we’ve listed the five key components that we feel deliver the best results.
According to a recent Forbes article, nearly 50% of marketers are upping their influencer marketing budgets in 2017, so it’s clear that influencer marketing is an effective tactic.
Influencer marketing campaigns, however, are only as good as the influencers chosen to participate. Successful influencer marketing campaigns factor in more than just the influencer’s reach when determining what will drive the best results. Learn exactly what to look for when sourcing influencers in this blog post.
92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic content.
So how can brands create content that people seek and trust? Influencer marketing campaigns are one of the most economical methods for creating targeted content that is proven to engage audiences. Learn why here.
