If you’re new to influencer marketing, you may be wondering how to find influencers to work with. However, you shouldn’t just be asking how to find influencers, but rather, how to choose the right influencer for your particular brand or product.

With this kind of promotion, there isn't a 'one-size-fits-all' option. Some influencers will be more suited to your brand and products than others. With that in mind, we’ve come up with a handy list of influencer marketing questions, so you’ll know exactly what to ask a social influencer to determine if they’re the right fit for your brand.

With an estimated market value of $13.8 billion globally, influencer marketing is quickly becoming one of the top ways for brands to boost their recognition and engagement online. In fact, according to a recent survey, around 93% of marketers use or have used influencers in their brand strategies.

But what’s the best way to go about it? Are influencer platforms any good or should you hire a specialist influencer marketing agency like FYI? Discover the key differences between the two and some of the pros and cons of each approach.

It may be tempting to send free stuff to influencers in return for exposure. But does this work? And is this the best way to do it? The short answers to these questions are: yes it can, but ultimately you get what you pay for.

In this blog post, we’ll look at the advantages of engaging in a professional relationship with influencers, as well as some of potential problems with simply sending free products to influencers in the hope of a positive recommendation.