INFLUENCER MARKETING BLOG
Latest influencer marketing updates & insights
How Parent Instagram Influencers Can Promote Your Products
Whether you’re an avid liker or a couldn’t-care-less scroller – baby pictures are a pretty common sight on Instagram and Facebook. But the parents who post them aren’t just there to share their cute snaps.
Nowadays, there are dedicated parenting influencers who provide tips, advice and relatable stories. While that’s great for parents, it also provides an opportunity for those who want to promote products for parents and babies, as this post will explore.
What is the Value of a Social Media Influencer?
Social media influencers can be a powerful ally for any business. But like any investment, it’s important to consider the cost – not to mention the value you get in return.
In truth, there’s far more to social media influencing than the return on investment (ROI) alone. Read on as we look at ways of tracking ROI from influencers on social media, and the value they add elsewhere.
What is a good Instagram engagement rate?
Engagement rate in influencer marketing is a percentage used to measure the level of interaction an influencer typically receives on their content.
In this blog post, we’ll explain how to calculate influencer engagement rates and the kinds of percentages you should be aiming for.
FYI secures partnership with Aldi Taste Kitchen & Instagram star Sara Kiyo - Shisodelicious
Looking to inspire parents with exciting ‘Back to School’ lunchbox recipes, Aldi Taste Kitchen collaborated with Instagram star Shishodelicious back in 2018 to create colourful, plant-based bento box recipe videos.
Watch her videos that gained the brand 250,000 views on YouTube in just over 7 days, in this post!
5 Key Components for a Successful Influencer Marketing Campaign
Marketers across the globe are increasing their influencer marketing budgets for 2019, and by 2022 Influencer marketing ad spend is poised to reach between $5 and $10 billion!
So, what makes a successful influencer marketing campaign? In this blog post, we’ve listed the five key components that we feel deliver the best results.
Why Influencer Marketing Will Dominate Media In 2018
At one point, marketers wondered if influencer marketing was going to be another marketing fad like keyword stuffing. Many claimed that blogs were dying and changing social media algorithms continued to diminish the organic reach of influencers.
However, influencer marketing has done the exact opposite and the tactic is now growing and maturing. Keep reading to find out why it’s proving so effective.