Nook Saunas Influencer Marketing Campaign
ABOUT NOOK
Nook Saunas is a wellness brand creating high-quality infrared saunas for homes across the UK and Australia.
THE CHALLENGE
Nook approached Find Your Influencer to help create awareness of their range of infra-red saunas, tap into new audiences and to drive sales online.
OUR SOLUTION
We researched and developed organic and authentic relationships with UK health & wellness influencers that had an engaged following which matched Nook’s target audience.
We invited influencers who carried true authority in their niche, and also had a passion for creating engaging content for their audience.
We managed the rollout of the campaign across the influencers including personalised invitations and providing detailed creative briefs for the influencers to help with the development of their content.
At the end of the campaign we reported on all available metrics and we also collected all of the content that had been produced over the campaign period.
THE RESULTS
12 INFLUENCERS
49 pieces of content
2.6 Million Video views
63,000 engagementS
