FableRoom Influencer Marketing Campaign
ABOUT FableRoom
FableRoom is a manufacturer-to-consumer homeware brand, born from a deep love of authentic design and craftsmanship.
THE CHALLENGE
FableRoom approached FYI to help create awareness of their beautiful collection of hand-woven rugs, tap into new audiences and to drive bookings online.
FableRoom wanted to utilise creative influencers to drive awareness of their products, and create engaging content that would showcase the benefits and unique features of their products. They then wanted to promote this via social media ads to drive awareness, engagement, website traffic and bookings.
OUR SOLUTION
We researched and developed organic and authentic relationships with UK home and interior influencers that had an engaged following which matched FableRoom’s target audience.
We invited influencers who carried true authority in their niche, and also had a passion for creating engaging content for their audience.
We managed the rollout of the campaign across the influencers including personalised invitations and providing detailed creative briefs for the influencers to help with the development of their content.
At the end of the campaign we reported on all available metrics and we also collected all of the content that had been produced over the campaign period.
THE RESULTS
8 INFLUENCERS
66 pieces of content
6.2 Million Video views
81,400 engagementS