Influencer Marketing
Latest updates & insights
By now, we’re all well aware of the impact of influencers for ecommerce. These influential people push sales by promoting products in a way that’s natural, authentic and trusted.
But not all influencers are the same and while micro-influencers have fewer followers than macro- or mega-influencers, they can still bring serious benefits for your business. Read on to discover 4 benefits of micro-influencer marketing for ecommerce brands.
A lot has changed since the UK’s first confirmed case of coronavirus at the end of January. As well as schools closing and the public events being cancelled, the Government has advised everyone to stay at home wherever possible.
That’s left most of us with a bit more time to ourselves and many of us are spending some of that time on social media. So, what will this change in social media usage could mean for businesses? Keep reading to find out.
Businesses are increasingly getting on board with influencer marketing, but sourcing an influencer, establishing a relationship and devising a content strategy can be tricky. You’ll also need to monitor, manage and tweak the campaign as it progresses.
It’s therefore not hard to see why many companies are introducing automation into their influencer campaigns. While this can return some attractive benefits, there are also some risks. So, is influencer marketing automation a good idea? Here’s a rundown of the pros and cons of an automated strategy…
Influence is a huge factor in marketing. After all, who doesn’t want their brand to be influential? But is it something you can create?
According to Robert Cialdini, yes. In 1984, he put forward six principles of influence. Reciprocity. Consistency. Social Proof. Liking. Authority. Scarcity. In this post, we’ll explore how those principles work and how they could help your business.
Back in 2010, nobody had heard of influencer marketing. By 2020, it’s become one of the most effective and important marketing tools for businesses in all kinds of sectors. Above all else, that demonstrates just how dynamic and fast-moving it is.
Needless to say, it’s important to stay up to date with such a dynamic marketing technique. So, what next? In this post, we’ll share our predictions for three influencer marketing trends in 2020.
Influencer marketing is growing in popularity for brands of all sizes – and with good reason. It can help you raise brand awareness, grow your following online and of course generate more interest, enquiries and sales.
But don’t just take our word for it. Here are 17 influencer marketing statistics that really demonstrate its power.
Social media influencers are a valuable marketing tool for all kinds of businesses. But recently, we’ve seen a growing trend of ‘influencer fraud’, with people tricking businesses into paying them to promote their products. The end result? They get your money and there’s little-to-no increase in leads, sales or awareness for your brand.
So, how can you spot these fake accounts and protect your business? Keeping reading to find out.
Instagram influencers can boost awareness, generate leads and increase sales for your business. But not all influencers are equal. So, how do you know which influencer is best for you?
That’s where influencer analysis comes in. By considering key factors, you can determine which Instagram influencer is the best fit for your brand. Read on to find out how to get started…
Social media influencers can be a powerful ally for any business. But like any investment, it’s important to consider the cost – not to mention the value you get in return.
In truth, there’s far more to social media influencing than the return on investment (ROI) alone. Read on as we look at ways of tracking ROI from influencers on social media, and the value they add elsewhere.
