Influencer Marketing
Latest updates & insights
According to a recent Forbes article, nearly 50% of marketers are upping their influencer marketing budgets in 2017, so it’s clear that influencer marketing is an effective tactic.
Influencer marketing campaigns, however, are only as good as the influencers chosen to participate. Successful influencer marketing campaigns factor in more than just the influencer’s reach when determining what will drive the best results. Learn exactly what to look for when sourcing influencers in this blog post.
Facebook recently announced an update to its branded content policy that allows organisations with verified Pages to publish brand-sponsored content without asking for Facebook’s permission first, as long as the content is tagged to the brand.
While we applaud Facebook’s move towards measuring the effectiveness of sponsored content, the announcement has caused some confusion to those in the space. So how, exactly, does this new update affect brands and Storytellers working with FYI? Read on to find out.
92% of consumers trust recommendations from others, even from those they don’t personally know, over branded content. On top of that, 70-80% of online users completely ignore paid ads in search of organic content.
So how can brands create content that people seek and trust? Influencer marketing campaigns are one of the most economical methods for creating targeted content that is proven to engage audiences. Learn why here.
