Eze Mattress Influencer Marketing Campaign
ABOUT EZE MATTRESS
Eze™ Mattress understand the importance of quality sleep to help you recover and feel rejuvenated. That's why they crafted their hybrid mattresses in a box to provide the perfect balance of comfort, support, and affordability.
You can find their range of award-winning hybrid mattresses at ezemattress.com
THE CHALLENGE
Eze wanted to utilise influencers to create awareness of their range of hybrid mattresses. They also wanted to drive relevant traffic to their website, to educate their key audiences and drive sales.
OUR SOLUTION
We researched and developed organic and authentic relationships with key micro-influencers that had an engaged following which matched Eze’s target audience.
We researched, validated, engaged, and invited the influencers into the campaign. This stage ensured we only engage influencers who carry true authority in the brand’s niche and had a true passion for the brand’s service offering to ensure authentic storytelling.
We then created a network of key influencers who were willing to promote Eze across their key social channels.
Influencers were provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.
We managed the rollout of the campaign across the influencer network including personalised invitations for the influencers.
The influencers were provided with detailed creative briefs to help with their content development.
At the end of the campaign we reported on all available metrics.
We also collected all of the content that had been produced over the campaign period.
THE RESULTS
1.6 Million REACH
46 pieces of content
3,418 engagements
$52,743 MEDIA VALUE
