Influencer Marketing
Latest updates & insights
Influencer fraud is currently a very real concern for brands across the globe. At FYI, we feel the responsibility falls on agencies like ourselves, to educate brands and marketers on how to improve the integrity, transparency and measurement of influencer marketing.
Read on to find out what we’re doing to prevent influencer fraud and how you can reduce your risk of being duped.
One in three consumers trusts influencer opinions and recommendations when making purchase decisions. Rather than celebrities, they trust people who are just like them – peers with sizeable social followings based on authentic content and the relationship they’ve built with their audiences.
Sound interesting? Read on as we explore how influencer marketing can deliver concrete business results across every stage of the path to purchase.
Generating exposure can be tough for any brand, no matter how big or small. And that goes for the hotel industry too. Unfortunately, it doesn’t matter how beautiful your view is or how crisp your linens are if nobody sees them.
You need to spread the word far and wide, and one of the most incredible ways to do it is with influencer marketing. Keep reading to find out how your hotel brand can take advantage of this up-and-coming trend…
It’s no longer a question of whether or not influencer marketing works. It’s already been proven to drive results time and time again. So what can we expect to see from influencer marketing in 2018?
From combatting fraud to making the most of targeted ads, discover 4 of this year’s most popular marketing trends on our blog.
It's the new job on the block - but until now, the coveted role of online 'influencer' has remained pretty much the preserve of young women, as they pout their fresh-faced way to wages of thousands of pounds.
However, this could be changing with the increasing influence of silver surfers and their growing presence on Instagram - in particular older women. Keeping read to learn more…
At one point, marketers wondered if influencer marketing was going to be another marketing fad like keyword stuffing. Many claimed that blogs were dying and changing social media algorithms continued to diminish the organic reach of influencers.
However, influencer marketing has done the exact opposite and the tactic is now growing and maturing. Keep reading to find out why it’s proving so effective.
Influencer marketing shows no signs of slowing down in 2018. In fact, a recent survey found that nearly 40% of marketers plan to increase their influencer marketing spend in 2018.
As the industry matures, marketers are using the channel to drive real business value. However, as with any emerging channel that proves successful, there are challenges. From proving ROI to time management, here is how to overcome the top four influencer marketing challenges of 2018.
According to a recent Forbes article, nearly 50% of marketers are upping their influencer marketing budgets in 2017, so it’s clear that influencer marketing is an effective tactic.
Influencer marketing campaigns, however, are only as good as the influencers chosen to participate. Successful influencer marketing campaigns factor in more than just the influencer’s reach when determining what will drive the best results. Learn exactly what to look for when sourcing influencers in this blog post.
Facebook recently announced an update to its branded content policy that allows organisations with verified Pages to publish brand-sponsored content without asking for Facebook’s permission first, as long as the content is tagged to the brand.
While we applaud Facebook’s move towards measuring the effectiveness of sponsored content, the announcement has caused some confusion to those in the space. So how, exactly, does this new update affect brands and Storytellers working with FYI? Read on to find out.
