Influencer marketing shows no signs of slowing down in 2018. In fact, a recent survey found that nearly 40% of marketers plan to increase their influencer marketing spend in 2018.

As the industry matures, marketers are using the channel to drive real business value. However, as with any emerging channel that proves successful, there are challenges. From proving ROI to time management, here is how to overcome the top four influencer marketing challenges of 2018.