HOW IT WORKS
THE BENEFITS
1. Effectively reach your target audience through influencers who have developed a following of people with interests in your niche
2. Generate awareness, engagement and desire for your brand, product and services
3. Educate your target customers through the trusted voice of influencers
4. Enrich your content strategy with great influencer content
5. Quickly builds trust and credibility through authentic recommendations, storytelling and influencer-generated content
6. Inspire action amongst your target audience
7. Provides you with a bank of content that can be utilised in the social media ads to drive traffic and sales
8. Content that we can utilised on your organic social channels to build trust
OUR PROCESS
01 - INFLUENCER RESEARCH, ENGAGEMENT & SELECTION
Based on your objectives and targets, we begin the process of researching, validating and engaging influencers who:
Have a strong creative presence on social channel
Resonate with your target audience
Carry true authority in your niche
Can show a true passion for your brand
Create fantastic content
Ensure authentic storytelling
Willing to collaborate on an ongoing basis
Once we have received all the applications for your campaign, the next step is to pick which creators you would like to collaborate with.
02 - CAMPAIGN BRIEFING & MANAGEMENT
When all selected influencers have been approved by yourself, we then start the full campaign briefing process.
This includes providing influencers with detailed creative briefs and any relevant contracts to help with their content development.
We manage the roll out of the campaign across the influencer network including distributing product samples and personalised information for the influencers.
Licence to use social media content on your organic social media channels (Tagging creator)
03 - Content Monitoring and Reporting
Throughout the duration of the campaign, we’ll collect all published content across Instagram (Incl. Stories), TikTok and YouTube.
All media images and videos ready to download
Detailed report at the end of every month
Key metrics such as reach, impressions, engagements, clicks, leads and sales!
04 - Influencer Content Amplification
We can assist you with the amplification of the best performing influencer-created content to key target audiences through the use of data driven social media campaigns to achieve a greater reach, traffic and sales.
Our approach encompasses key elements such as audience mapping, conversion tracking, optimization triggers, placements, and compelling creative content.
We organise trade licences for the content that is chosen by yourself to be used in social media ads. (Additional fees for licences for amplification)