Roomzzz Influencer Marketing Campaign


ABOUT ROOMZZZ APARTHOTELS

Roomzzz is a stylish aparthotel and flexible serviced apartment brand with a personal touch for adventure, business, and celebration.


THE CHALLENGE

Roomzzz approached Find Your Influencer to help create awareness of their aparthotels across the UK, tap into new audiences and to drive bookings online. They wanted to collaborate with influencers who could showcase the overall customer experience. They then wanted to promote this via social media ads to drive awareness, engagement, website traffic and bookings.


OUR SOLUTION

We researched and developed organic and authentic relationships with UK lifestyle and travel influencers that had an engaged following which matched Roomzzz’s target audience.

We invited local influencers to visit their collection of aparthotels and only engaged influencers who carried true authority in their niche, and also had a passion for creating engaging content for their followers.

We managed the rollout of the campaign across the influencer network including personalised invitations and providing detailed creative briefs for the influencers to help with the development of their content.

Social media advertising campaigns were also put in place to amplify the influencer activity to key target audiences to achieve an even greater reach and drive website traffic and bookings.

At the end of the campaign we reported on all available metrics and we also collected all of the content that had been produced over the campaign period.


THE RESULTS

  • 56 INFLUENCERS

  • 360 pieces of content

  • 3.1 Million Video views

  • 22,600 engagementS

  • 7.4x RETURN ON AD SPEND