Businesses are increasingly getting on board with influencer marketing, but sourcing an influencer, establishing a relationship and devising a content strategy can be tricky. You’ll also need to monitor, manage and tweak the campaign as it progresses.

It’s therefore not hard to see why many companies are introducing automation into their influencer campaigns. While this can return some attractive benefits, there are also some risks. So, is influencer marketing automation a good idea? Here’s a rundown of the pros and cons of an automated strategy…

Influence is a huge factor in marketing. After all, who doesn’t want their brand to be influential? But is it something you can create?

According to Robert Cialdini, yes. In 1984, he put forward six principles of influence. Reciprocity. Consistency. Social Proof. Liking. Authority. Scarcity. In this post, we’ll explore how those principles work and how they could help your business.

Back in 2010, nobody had heard of influencer marketing. By 2020, it’s become one of the most effective and important marketing tools for businesses in all kinds of sectors. Above all else, that demonstrates just how dynamic and fast-moving it is.

Needless to say, it’s important to stay up to date with such a dynamic marketing technique. So, what next? In this post, we’ll share our predictions for three influencer marketing trends in 2020.