INFLUENCER MARKETING BLOG
Latest influencer marketing updates & insights
What is the Value of a Social Media Influencer?
Social media influencers can be a powerful ally for any business. But like any investment, it’s important to consider the cost – not to mention the value you get in return.
In truth, there’s far more to social media influencing than the return on investment (ROI) alone. Read on as we look at ways of tracking ROI from influencers on social media, and the value they add elsewhere.
What is a good Instagram engagement rate?
Engagement rate in influencer marketing is a percentage used to measure the level of interaction an influencer typically receives on their content.
In this blog post, we’ll explain how to calculate influencer engagement rates and the kinds of percentages you should be aiming for.
FYI secures partnership with Aldi Taste Kitchen & Instagram star Sara Kiyo - Shisodelicious
Looking to inspire parents with exciting ‘Back to School’ lunchbox recipes, Aldi Taste Kitchen collaborated with Instagram star Shishodelicious back in 2018 to create colourful, plant-based bento box recipe videos.
Watch her videos that gained the brand 250,000 views on YouTube in just over 7 days, in this post!
5 Key Components for a Successful Influencer Marketing Campaign
Marketers across the globe are increasing their influencer marketing budgets for 2019, and by 2022 Influencer marketing ad spend is poised to reach between $5 and $10 billion!
So, what makes a successful influencer marketing campaign? In this blog post, we’ve listed the five key components that we feel deliver the best results.
How to Prevent Influencer Marketing Fraud
Influencer fraud is currently a very real concern for brands across the globe. At FYI, we feel the responsibility falls on agencies like ourselves, to educate brands and marketers on how to improve the integrity, transparency and measurement of influencer marketing.
Read on to find out what we’re doing to prevent influencer fraud and how you can reduce your risk of being duped.
How influencer marketing accelerates the path to purchase
One in three consumers trusts influencer opinions and recommendations when making purchase decisions. Rather than celebrities, they trust people who are just like them – peers with sizeable social followings based on authentic content and the relationship they’ve built with their audiences.
Sound interesting? Read on as we explore how influencer marketing can deliver concrete business results across every stage of the path to purchase.
Influencer Marketing for the Hotel Industry
Generating exposure can be tough for any brand, no matter how big or small. And that goes for the hotel industry too. Unfortunately, it doesn’t matter how beautiful your view is or how crisp your linens are if nobody sees them.
You need to spread the word far and wide, and one of the most incredible ways to do it is with influencer marketing. Keep reading to find out how your hotel brand can take advantage of this up-and-coming trend…
4 INFLUENCER MARKETING TRENDS IN 2018
It’s no longer a question of whether or not influencer marketing works. It’s already been proven to drive results time and time again. So what can we expect to see from influencer marketing in 2018?
From combatting fraud to making the most of targeted ads, discover 4 of this year’s most popular marketing trends on our blog.
Rise Of The Silver Insta-Influencers
It's the new job on the block - but until now, the coveted role of online 'influencer' has remained pretty much the preserve of young women, as they pout their fresh-faced way to wages of thousands of pounds.
However, this could be changing with the increasing influence of silver surfers and their growing presence on Instagram - in particular older women. Keeping read to learn more…
42% of Baby Boomers picking holiday destinations based on social media
Despite being a generation that's associated with playing catch-up online, a new study found that an increasing number of 55-64 year-olds are now using social media during the holiday research process.
Discover just how they’re using it, as well as some more interesting stats, in this blog post.