INFLUENCER MARKETING BLOG
Latest influencer marketing updates & insights
What is the Value of a Social Media Influencer?
Social media influencers can be a powerful ally for any business. But like any investment, it’s important to consider the cost – not to mention the value you get in return.
In truth, there’s far more to social media influencing than the return on investment (ROI) alone. Read on as we look at ways of tracking ROI from influencers on social media, and the value they add elsewhere.
What is a good Instagram engagement rate?
Engagement rate in influencer marketing is a percentage used to measure the level of interaction an influencer typically receives on their content.
In this blog post, we’ll explain how to calculate influencer engagement rates and the kinds of percentages you should be aiming for.
How influencer marketing accelerates the path to purchase
One in three consumers trusts influencer opinions and recommendations when making purchase decisions. Rather than celebrities, they trust people who are just like them – peers with sizeable social followings based on authentic content and the relationship they’ve built with their audiences.
Sound interesting? Read on as we explore how influencer marketing can deliver concrete business results across every stage of the path to purchase.