THE CHALLENGE

• Effectively reach the brands target audience using influencers

• Generate awareness, engagement and desire for the brand, product and services

• Inspire action amongst the brands target audience

• Enrich the brands content strategy with great influencer content

• Educate the target audience into a purchase through the trusted voice of influencers

• Build trust and credibility through authentic recommendations, storytelling and influencer-generated content

• Creatively engage target consumers and reach new audiences

OUR SOLUTION

We researched and developed organic and authentic relationships with key micro-influencers that had an engaged following which matched Albert’s target audience.

We researched, validated, engaged, and invited the influencers into the campaign. This stage ensured we only engage influencers who carry true authority in the brand’s niche and had a true passion for the brand’s service offering to ensure authentic storytelling.

We then created a network of key influencers who were willing to promote Albert across their key social channels.

Influencers were provided with unique affiliate links and trackable codes allowing us to track and monitor all activity.

The influencers were provided with detailed creative briefs to help with their content development.

At the end of the campaign we reported on all available metrics such as Reach, engagement, website traffic, sales, and revenue. Reporting on these metrics allowed us to track the performance of each influencer and reward the best performing influencers with a commission.

Along with the detailed monthly report, we also collected all of the content that had been produced over the campaign period.